[opendtv] Re: For Millennials, the End of the TV Viewing Party
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 10 Nov 2014 09:06:51 -0500
On Nov 9, 2014, at 9:07 PM, Manfredi, Albert E <albert.e.manfredi@xxxxxxxxxx>
wrote:
> As I said just now, that's totally misleading, and may even be wrong.
>
> This article posted by Monty:
>
> http://www.nytimes.com/2014/11/09/fashion/for-millennials-the-end-of-the-tv-viewing-party.html?_r=0
>
> explains what's really going on. And I'm afraid that the words used to
> describe what's going on are all too frequently misinterpreted, as Craig does
> above.
>
> The change is not in TV watching per se, the change is only in *how* TV
> content is consumed. What seems "old fashioned" is not watching TV, it is
> instead watching *the* TV. Using that single-purpose appliance, and watching
> in a group, is what's become old fashioned. Millennials are "screen
> agnostics," the article says.
Sorry Bert. The Millennials are watching less TV. I posted these stats
recently; you even said you liked the article.
And the Millennials are still a small (but important) part of the TV audience.
The most important demographic is the 18 - 49 age group, since they spend more
than the younger and older demographics.
The one fact from these articles that may be relevant is that the Millennials,
especially females, are not buying dedicated large screen TVs. Then again, many
of them are struggling to find decent jobs...
> The article points out that millenials may actually watching more TV "than
> ever." It's just that they do so from the Internet, on their handheld
> personal devices, and also sharing passwords whenever this is necessary.
> Which may help change the desirability of TVE, from a conglom's viewpoint.
Another example of analyst cherry picking and making unsupportable statements.
One article says "may" be watching more than ever, another provides statistics
saying they are watching less.
>
> So the congloms don't need to worry. They make the content everyone still
> demands.
>
> Yup.
Regards
Craig
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