[opendtv] Re: For Millennials, the End of the TV Viewing Party
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 10 Nov 2014 02:07:55 +0000
Craig Birkmaier wrote:
> The content congloms have seen massive declines in viewership for
> the flagship networks;
As I said just now, that's totally misleading, and may even be wrong.
This article posted by Monty:
http://www.nytimes.com/2014/11/09/fashion/for-millennials-the-end-of-the-tv-viewing-party.html?_r=0
explains what's really going on. And I'm afraid that the words used to describe
what's going on are all too frequently misinterpreted, as Craig does above.
The change is not in TV watching per se, the change is only in *how* TV content
is consumed. What seems "old fashioned" is not watching TV, it is instead
watching *the* TV. Using that single-purpose appliance, and watching in a
group, is what's become old fashioned. Millennials are "screen agnostics," the
article says.
The article points out that millenials may actually watching more TV "than
ever." It's just that they do so from the Internet, on their handheld personal
devices, and also sharing passwords whenever this is necessary. Which may help
change the desirability of TVE, from a conglom's viewpoint.
So the congloms don't need to worry. They make the content everyone still
demands.
Bert
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