[opendtv] Re: Even Time Warner Has Realized That Cord Cutters Are the Future
- From: Craig Birkmaier <brewmastercraig@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 05 Aug 2016 09:49:13 -0400
On Aug 4, 2016, at 10:03 PM, Manfredi, Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
Craig Birkmaier wrote:
Why cut deals with Apple or Google for a skinny bundle,
when they can "cut the cord" to the MVPDs and sell direct...
Sorry, Craig, but no one has ever called Hulu a VMVPD. It is one of the
original OTT sites.
Another reading comprehension problem Bert?
The cable-network giant revealed on Wednesday that it had spent $583 million
on a 10 percentstake in Hulu and had agreed to provide programming to the
$40-a-month online TV service that the streaming company plans to launch
early next year.
That online TV service will offer the live streams that make up the extended
basic bundle, and the VOD libraries that MVPD subscribers can access via TVE
sites. It will be a more affordable (but complete) VMVPD service sold directly
by Hulu, which, as the article explains, is owned by the content owners, which
now includes a 10% stake by Time Warner.
The only content conglom that does not own a part of Hulu is Viacom. Given
their poor results lately, we can probably expect an announcement that Viacom
will buy into Hulu this year.
This is yet another example of how the content owners are allowed to skirt
anti-trust laws. What a deal - a VMVPD service owned by all of the members of
the content oligopoly...
The article explains that Time Warner already created HBO Now, and this looks
like its second effort at developing an online presence, to take back the
cord cutters that no longer have access to its legacy distribution pipes.
That's why these content owners have to go online, Craig. It is because the
MVPD "the bundle" is unraveling.
No Bert. They are buying into the "new bundle." The one that will cause
everyone to cut the legacy cord to sign up for the new cord - all the live TV
you love, together with VOD access to all the library content owned by the
congloms that is worth watching.
The bundle is not unraveling Bert - it is just evolving. You should be
thrilled, as it cuts out those evil middlemen you so love to hate. Or does it?
What if the legacy MVPDs just handle the money and customer service? What if
they all just sell the new Hulu service?
Craig focuses on the word "bundle," even though any OTT site can be said to
be offering some sort of "bundle." Nothing unusual about that concept. How
else would anyone create an online presence?
I am focused on the fact that Hulu has announced that they plan to offer a $40
VMVPD bundle by the end of the year.
Apple has a HUGE online presence with the iTunes stores. They sell or rent the
TV shows and Movies owned by the content congloms. They do not offer any live
linear content (except for some music festivals). It is a pure VOD ala carte
service, not a MVPD service like the one Hulu has announced.
Regards
Craig
Regards
Craig
Bert
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