[opendtv] Digital programe insertion In IPTV environments

  • From: Prashant Desai <prashant.desai@xxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Wed, 02 Feb 2005 16:07:17 +0530

Hello all 
   How typicaly the digital programs gets inserted [Ad insertion ] in the Video 
on demand scenerios ?  specially in IP environments ? 

   are there any published/agreed standards for the same ? what does it mean by 
dynamic Ad insertion for On Demand which is supported by video server vendors ? 

   How the Ad insertion is typically handed in case of IPTV broadcast TV 
channel scenerio ? 
   what i know in this regard is there are some singnals  called cue tones 
using which the 
   the system can rekon that it's time to insert localized content and so based 
on cue tone it switches the input of the system  , but what i would like to 
know is  does it happen before the content gets convered for IP environments or 
it happens before this digitalization of content 

  sorry for asking such a basic questions but since  i am new to this IPTV 
would so would like to understand this ........

warm regards,
Prashant Desai 


 
 
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