To: Prashant Desai e-mail: prashant.desai@xxxxxxxxxx Gerry Kaufhold here with In-Stat in Arizona. The Cable operators are working closely with the Video on Demand server vendors and the Gigabit Ethernet Video Edge Router companies to establish digital control signals for performing "live" insertion of local advertising and other "interstitial" programming content - one item that has been discussed recently is what happens if a viewer PAUSES their VOD movie? here is an obvious opportunity for the Cable operator to start up a promotional ad for upcoming VOD releases, or for a static ad to pop up on the screen and provide a local advertiser with an "ad impression" - even while the person who paused the VOD program is answering their telephone Big Band Networks, SkyStream Networks, Scopus, Tandberg Television, Harmonic, Tut Systems, Terayon and other companies making GigE Video Edge routers can "splice" in any digital stream, at any time during a program - in addition, the new Video on Demand Server companies such as Arroyo, Kasenna, Entone, Bit Band, Info Valu, MidStream and others believe that they can also "splice" in locally-available content for each stream that is coming from their VOD servers - it actually makes sense to "splice" the locally-available content as it the main program is streaming out from the VOD server, so over the long run, we may see the VOD servers embed the "splicing" capabilities into their servers - I don't think there are standards yet, but I do know that Terayon recently announced that they successfully "spliced" locally-available HD-format advertising into an ESPN HD sports feed, so it is being done, even for High Definition, which is pretty tricky I suggest you check out the web sites of the companies I've listed and ask them if they are working towards a standard for telling the Video Edge Router or VOD server when to "splice" in local content I believe that Cable Labs is working on this issue Gerry Kaufhold in Ariziona voice: 520 363-9752 e-mail: gerryk@xxxxxxxxxxxxx http://www.instat.com ----- Original Message ----- From: "Prashant Desai" <prashant.desai@xxxxxxxxxx> To: <opendtv@xxxxxxxxxxxxx> Sent: Wednesday, February 02, 2005 3:37 AM Subject: [opendtv] Digital programe insertion In IPTV environments > Hello all > How typicaly the digital programs gets inserted [Ad insertion ] in the > Video on demand scenerios ? specially in IP environments ? > > are there any published/agreed standards for the same ? what does it > mean by dynamic Ad insertion for On Demand which is supported by video > server vendors ? > > How the Ad insertion is typically handed in case of IPTV broadcast TV > channel scenerio ? > what i know in this regard is there are some singnals called cue tones > using which the > the system can rekon that it's time to insert localized content and so > based on cue tone it switches the input of the system , but what i would > like to know is does it happen before the content gets convered for IP > environments or it happens before this digitalization of content > > sorry for asking such a basic questions but since i am new to this IPTV > would so would like to understand this ........ > > warm regards, > Prashant Desai > > > > > ---------------------------------------------------------------------- > You can UNSUBSCRIBE from the OpenDTV list in two ways: > > - Using the UNSUBSCRIBE command in your user configuration settings at > FreeLists.org > > - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word > unsubscribe in the subject line. > ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.