[opendtv] Re: Digital Millenium Copyright Act
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 19 Apr 2014 08:06:35 -0400
On Apr 18, 2014, at 6:06 PM, "Manfredi, Albert E"
<albert.e.manfredi@xxxxxxxxxx> wrote:
>> In short, I think you are misconstruing what is actually going on.
>
> Here is what MAY actually be the case. I say "may." I'm not sure by any
> means, but at least this makes sense.
Glad you qualified this. Let's look at your theory.
>
> Apple decides to build a limited proprietary box, like say AppleTV. They make
> this box incompatible with the content portals the congloms already make
> available. Then Apple asks the congloms, "Can you guys make content available
> to this limited-capability device?"
Good so far, as Apple does not currently allow the end user to download apps
for Apple TV. Apple negotiates with the content owner and together they develop
the Apple TV "app." As an example, I can download the Netflix App for this
iPad. It has much in common with the Netflix web interface - both are now
moving to HTML 5. But the Apple TV "app" is far more limited, to deal with the
limitation of the Apple TV user interface.
>
> So then each conglom, or each content store, takes it upon itself to create
> an "app" that will allow a special source for that content to be dlivered to
> this limited-capability device.
Again, the content owner and device maker work together to develop the "app,"
and to negotiate the license.
>
> This is what I think is happening. The vendor here is having to ask for
> special favors, only because the vendor did not design the box to make use of
> the standards-based content already out there. Had the vendor not taken this
> tack, the problem would not exist.
The industry is taking this approach because the approach you suggest is not
appropriate and has been broadly rejected by the marketplace.
Regards
Craig
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