[opendtv] Re: Brazilian SBTVD STB ready for Christmas
- From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 15 Nov 2007 09:30:30 -0800
It would be very interesting to see how the EPG would deal with ATSC
(two-part channel numbers), DVB (one part channel numbers, bouquets, etc),
DirecTV (four digit channel number), DCII, open cable.) I think it really
can't do that.
Note: no SCTE support.
If this is just a mash-up of different middleware stacks, it's probably
something close to a nightmare.
Perhaps the magic term is "compliant" rather than "fully compliant."
The business case for having all in a country that supports none is another
matter.
I'm skeptical that this really supports the system in brazil.
John Willkie
-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de Manfredi, Albert E
Enviado el: Thursday, November 15, 2007 9:03 AM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Brazilian SBTVD STB ready for Christmas
That was fast. I mean, availability of an STB for the Brazilian system.
The ST contribution, this STi 7100, is a multistandard HDTV decoder
"compliant with ATSC, DVB, DIRECTV, DCII, OpenCable and ARIB BS4
specifications." It includes MPEG-2 and AVC decoding. The specs are dated
2006, so SBTVD isn't mentioned.
Still, this does show that all these supposedly different systems ain't all
that different after all.
Bert
----------------------------------------------
http://www.st.com/stonline/stappl/cms/press/news/year2007/t2228.htm
STMicroelectronics Leading-Edge Decoder Technology Powers New Set-Top Box in
Brazil
Use of ST's single-chip STi7100 decoder in Gradiente high-definition set-top
box means next wave of TV technology will be available in Brazilian homes
for Christmas 2007
Geneva, November 15,2007 -
STMicroelectronics (NYSE: STM), one of the world's largest semiconductor
manufacturers and the worldwide leader for set-top box (STB) chips, today
announced that leading Brazilian consumer manufacturer Gradiente's new
DHD800 high-definition (HD) set-top box - the first to offer full compliance
with the new Brazilian SBTVD (Sistema Brasileiro de Televisão Digital)
digital terrestrial TV standard - is based on ST's industry-leading STi7100
single-chip HDTV decoder technology.
Digital terrestrial TV broadcasts in high definition are due to start on
December 2, 2007 in Sao Paulo, with other major Brazilian cities such as Rio
de Janeiro and Curitiba to follow in 2008. With an estimated 60 million
households in Brazil, the emerging digital STB market is poised for rapid
expansion following the launch of SBTVD broadcasting, with at least half a
million STBs expected to retail in 2008
Gradiente was founded in 1964 and is today one of the largest and most
respected manufacturers of consumer electronics of the Brazilian market.
"Digital terrestrial TV will bring consumers more channels and better sound
and picture quality through their aerials, and the STi7100 platform, with
its high level of integration, was the natural choice for our new set-top
box product families," said Moris Arditti, Vice President of Business
Development for Gradiente. "We are proud that Gradiente, working with the
local ST's engineers, has developed a product that will be available in
volume for Christmas 2007, ready for Brazil's launch of the new digital
terrestrial TV broadcasts."
"Leveraging our market leadership and expertise in high-definition digital
TV, we have been able to provide leading-edge technology support to
contribute to the success of this exciting new STi7100-based set-top box and
demonstrate our strong commitment to the Brazilian electronics industry,"
commented Thierry Tingaud, ST's Corporate Vice President and General Manager
Emerging Markets Region. "This is a strong example of ST's winning strategy
to meet the needs of emerging and fast-growing markets, such as the set-top
box market in Brazil, by offering a unique blend of market knowledge,
cutting-edge technology and manufacturing capability, and world-class
application engineering support."
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