[opendtv] Re: Blog: We've Only Just Begun

  • From: "Mark A. Aitken" <maitken@xxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Mon, 09 May 2011 13:36:51 -0400

Depends on a definition of "thriving"... ;-)

Were it not for local news as the first/primary "local" product of many stations, it would be harder to compete as an industry and have a social understanding of what "local broadcasting" even means. I say harder because what local stations have (compared to most of our 'competitors') is "boots on the ground. People in the markets that take the time for face time. Without local broadcasters, who would be there to support the local blood-drive, the fund-raisers for the needy, al of the local events that paint the complete picture of what local broadcasting has that the 'other' wireless folks do not.

Just some things to think about...

Mark

On 5/8/2011 9:03 AM, Craig Birkmaier wrote:
At 5:28 PM -0400 5/6/11, Cliff Benham wrote:
What's the rush? It took from 1954 to 1968 for the NBC Network to become full color, still longer for CBS and ABC.


And many more years for stations in small markets to upgrade to local color production. It was not until the U-matic tape format (aided by digital time-base correction) made color affordable and mobile enough to support ENG, that many stations finally made the transition to color. This also led to the huge increase in U.S. TV stations in the '80s.

Just more anecdotal evidence that the fortunes of local broadcasters are tied to the audiences they can attract with network and off-network content.

Can anyone show me a broadcaster that is thriving, based primarily on locally produced content?

Regards
Craig


----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:

- Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.


-- 
begin:vcard
fn:Mark A. Aitken
n:Aitken;Mark A.
org:Sinclair Broadcast Group, Inc.;Engineering & Operations
adr:;;10706 Beaver Dam Road;Cockeysville;MD;21030;USA
email;internet:maitken@xxxxxxxxxx
title:Director of Advanced Technology
tel;work:(410) 568-1535
tel;fax:(410) 568-1580
tel;pager:page.maitken@xxxxxxxxxx
tel;home:(410) 357-9511
tel;cell:(443) 677-4425
note;quoted-printable:www.omvc.org=0D=0A=
        www.mobile500alliance.com=0D=0A=
        www.atsc.org
x-mozilla-html:TRUE
url:www.sbgi.net
version:2.1
end:vcard

Other related posts:

  1. Home
  2. opendtv
  3. Archive
  4. 05-2011