[opendtv] Antennas Direct Reports 225 Percent Revenue Spike
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 29 Apr 2011 15:49:32 -0500
Here you go, Craig. Explain how this phenomenon jives with your incessant
mantra about how no one is watching the OTA networks.
Bert
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http://www.tvtechnology.com/article/119908
Antennas Direct Reports 225 Percent Revenue Spike
by Doug Lung, 04.28.2011.
The latest sales report from Antennas Direct shows that interest in
over-the-air broadcasting is growing, not declining.
While articles and blogs about TV viewers "cutting the cord" and using antennas
along with the Internet to obtain TV programming appear frequently, I haven't
seen this viewing shift widely reflected in publicly released media research.
The Antennas Direct news release notes that the Convergence Consulting Group
estimates that 1.6 million people will cancel their cable or satellite by the
end of 2011. That number sounds impressive, but percentage-wise it is still
small.
The increase in Antennas Direct revenue, from $8.7 million in 2010 to a
forecast $21 million in 2011, with sales up 225 percent in the first quarter
alone, shows people are buying TV antennas. While the percentage of viewers
dropping off cable or satellite are small, the growth in Antennas Direct sales
would indicate the trend is accelerating.
Richard Schneider, President of Antennas Direct, said, "Experts have been
telling me for eight years that OTA was dead, yet we have maintained 110
percent compound annual growth since we started, earning multiple honors on the
Inc 500 fastest growing list. So the uninformed statements by the FCC Chairman
are nothing but regurgitation of outdated notions from the waning days of
analog TV."
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