[opendtv] Re: 20060304 Schubin's Saturday Stuff (Mark's Monday Memo)
- From: Mark Schubin <tvmark@xxxxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sun, 05 Mar 2006 17:49:29 -0500
Albert Manfredi wrote:
>Mark Schubin wrote:
>
>
>>- Based on figures from CEA, sales to U.S. dealers of non-H/DTV
>>television sets for the first five weeks of 2006 were down
>>20.2% from the same period in 2005; my ten-week running average
>>was down 22.4%. For the first six weeks, they were still down
>>20.2%, but my ten-week running average was down 23.6%.
>>
>>
>
>So, as we discussed a few months back, it looks like the steady, relentless
>decline in sale of regular old NTSC TV sets is accelerating. It used to be
>in the neighborhood of 16 percent decline each month, IIRC, and now it has
>accelerated to upwards of 20 percent. Presumably, by March of 2007, these
>sets won't even exist anymore. And already today, they should only be sets
>smaller than 32", I believe.
>
25-inch. The 100% 25-inch-and-up mandate kicked in on March 1.
>>"Digital Televisions" (most of which still appear to be HDTV displays
>>without DTT-reception capability) accounted for about 35% of the
>>TVs sold to U.S. dealers through the fifth week this year and 38.8%
>>through the sixth week. It may be worth noting here what that
>>means. About 61% of the TVs sold to U.S. dealers in 2006 were
>>still plain non-H/DTV direct-view TVs with picture tubes.
>>
>>
>
>But again, looking at trends, the percentage of plain old TVs sold to US
>dealers used to be in the 67 percent range toward the end of last year. So
>this also points to an ongoing trend, where people in increasing numbers are
>replacing sets their old analog sets with fixed pixel displays or other
>better-than-NTSC sets.
>
>
Agree that there's a trend. Disagree that it's viewers intentionally
replacing their sets with something "better-than-NTSC." If they buy a
TV identical to an NTSC TV but containing DTT-reception circuitry, that
counts in CEA's DTV numbers. As of March 1 (last week), all non-used
TVs 25-inch or larger imported or shipped interstate are supposed to
have DTT circuitry. So anyone buying a TV 25-inch or larger gets to own
a "DTV" regardless of any desire for increased quality (or even any
knowledge that the DTT circuitry is in the TV).
The good news about the "tuner mandate" is that many people either own
or will soon own DTT circuitry. The bad news is that most of them
probably have no idea they've got it.
TTFN,
Mark
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