Background and Context
The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation
launched at the United Nations in 2002 to tackle the human suffering caused by
malnutrition. Working with both government and business, GAIN aims to transform
food systems so that they deliver more nutritious food for all people,
especially the most vulnerable. One of the GAIN programs is Post-harvest Loss
Alliance for Nutrition (PLAN). PLAN is a global and in-country platform that
would connect experts and supply chain actors in order to share knowledge,
collaborate and coordinate activities to collectively reduce post-harvest loss
(PHL) of nutritious foods making them more accessible for consumers.
Information about GAIN PLAN program can be found at
https://www.gainhealth.org/. Information about Indonesia PLAN activities can be ;
found at: http://www.jp2gi.org/.
The 2020 Global Nutrition Report stated that Indonesia is a country with double
burden in nutrition, both under and over nutrition, the biggest country with
wasting and number two with stunting globally. The 2018 Indonesia Basic Health
Risk Assessment found that 30.8% of children under were stunting and 48.9% of
pregnant mothers were anemic. An integrated action is needed to solve
malnutrition issues, which includes increasing nutrition intake, especially
protein and micronutrient which can be provided by fish. However, fish is a
perishable food. the Food and Agriculture Organization (FAO) estimated that 35%
of fish produced globally is lost and wasted. In developing countries such as
South and Southeast Asia, about 90% of fish is lost from production to
retailing and only about 10% is wasted at consumers' level. Indonesia does not
have a reliable data on fish post-harvest loss rate however the range is about
20-29% annually. With 12.8 million tons fish produced (MMAF data 2018), it is
estimated that Indonesia losses 3.28-4.49 million tons of fish (equivalent to
840.000-1 million tons fish protein), worth Rp 63.3-82.8 trillion annually
(JP2GI, 2020).
There are several determinants causing high fish post-harvest loss, including
ineffective supply and cold chain system. In general, it takes about half to
one day after harvesting/landing before fish reaches consumers. Fish usually
lands around 5 PM, reaches auction place and brought to market. Retail fish
sellers or vegetable vendors usually go to market at 2 AM and start selling
fish in the morning. Utilization of ice to preserve fish quality and nutrition
is hardly done. If fish sellers/vegetable vendors cannot sell fish by midday,
the price drops and sometimes fish must be destroyed due to worsening quality.
The Covid19 pandemic has increased fish loss. In July 2020, the Association of
Indonesian Fishery Product Processing and Marketing Entrepreneurs (AP5I)
reported a drastic drop in demand for fish and processed fish products from
export market, while domestic demand for hotels, restaurants and cafes (horeca)
fell by 80%. This loss affected not only entrepreneurs but also traditional
fishermen. Various media reported that many fishermen were forced to bury their
catch due to lack of demand and limited technology and innovations to
transport, store and further process fish. However, this pandemic also marked a
substantial change in marketing channels and consumers' habits. The number of
vendors selling fresh fish in digital marketplaces or via digital applications
is increasing. New applications to sell fresh foods (including fish) are
increasing at both national and local level. Utilization of digital
devices/online marketing has the potential to shorten the fishery supply chain,
accelerate marketing process, and preserve better nutrition in fish.
One of GAIN's mission is to increase access to nutritious foods while reducing
post-harvest loss. GAIN would like to assess the business model of existing
digital applications to increase fish purchasing and how selected application
could be improved and sustained to reduce post-harvest loss and increase fish
purchasing.
Objective:
The objective of this contract is to map and assess how digital tools could
shorten fishery supply chain and increase fish purchasing by consumers.
Work Description:
We are looking for a creative consultant/ agency to:
1. Scan and map digital tools (applications/marketplaces) that enable online
fish marketing purchase (for selling fish only and for selling fish mixes with
other products).
2. Assess those applications including vision and mission, business model,
SWOT, history and performance, area and product coverage, networks and
partners, probability, and feasibility for pilot scale up.
3. Recommend business models and applications which can be scaled up.
Deliverable:
1. Research proposal (method: desk study and interview).
2. Report on the mapping of digital tools that enable online fish marketing
and recommended business model and application for scale up.
Timeline:
The work shall be conducted from December 2020 to February 2021.
Budget:
Consultant is expected to submit an offer for consultancy work inclusive of
operational costs for travelling and research/assessment activities.
Submission:
Please submit your proposal to GAIN (email:
gainindonesia@xxxxxxxxxxxxxx<mailto:gainindonesia@xxxxxxxxxxxxxx>) with the
subject line "Shortening Fishery Supply Chain - Digital Tool" by 1 December
2020.
The proposal should include:
- Your understanding about the concept and the work,
- Personnel background,
- Budget, and
- Work experience (similar experience is highly appreciated).
For more information, please contact Rahmi Kasri
(rkasri@xxxxxxxxxxxxxx<mailto:rkasri@xxxxxxxxxxxxxx>).
