[lit-ideas] Targeting New York City

  • From: Eric Yost <mr.eric.yost@xxxxxxxxx>
  • To: Lit-Ideas <lit-ideas@xxxxxxxxxxxxx>
  • Date: Thu, 18 Aug 2005 17:34:30 -0400

Great idea! As if NYC weren't enough of a bullseye. Way to go, boring New Yorker magazine.


http://reallysmalltalk.com/ IDEA: RE-NAME TALK OF THE TOWN "TARGET OF THE TOWN!" YEAH! YEAH!

Our copy landed here at headquarters and we almost choked: The New Yorker, the August 22 issue: EIGHTEEN Target ads. For the first time in the magazine's 80-year history, the issue is powered by a sole, ubiquitous advertiser.

Maybe more importantly, I would like to pose this question: How many mid-six-figure geniuses did it take to come up with the idea of ads that feature BULLSEYE TARGETS painted on New York subways, bridges, and skyscrapers in 2005?

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