[lit-ideas] Targeting New York City
- From: Eric Yost <mr.eric.yost@xxxxxxxxx>
- To: Lit-Ideas <lit-ideas@xxxxxxxxxxxxx>
- Date: Thu, 18 Aug 2005 17:34:30 -0400
Great idea! As if NYC weren't enough of a bullseye. Way to go,
boring New Yorker magazine.
----
http://reallysmalltalk.com/
IDEA: RE-NAME TALK OF THE TOWN "TARGET OF THE TOWN!" YEAH! YEAH!
Our copy landed here at headquarters and we almost choked: The New
Yorker, the August 22 issue: EIGHTEEN Target ads. For the first time
in the magazine's 80-year history, the issue is powered by a sole,
ubiquitous advertiser.
Maybe more importantly, I would like to pose this question: How many
mid-six-figure geniuses did it take to come up with the idea of ads
that feature BULLSEYE TARGETS painted on New York subways, bridges,
and skyscrapers in 2005?
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