Hello john.mccreery@xxxxxxxxx, In reference to your comment: Anyone care to join me in speculating on the political implications of this development? Well, I would if I understood it. Could you nutshell it in terms a layperson can comprehend when the heat index is 108? Julie Krueger ========Original Message======== Subj: [lit-ideas] For the long-term trendwatchers among us Date: 8/7/06 8:18:13 A.M. Central Daylight Time From: _john.mccreery@xxxxxxxxxx (mailto:john.mccreery@xxxxxxxxx) To: _ANTHRO-L@xxxxxxxxxxxxxxxxxxxxx (mailto:ANTHRO-L@xxxxxxxxxxxxxxxxxxxx) , _lit-ideas@xxxxxxxxxxxxxx (mailto:lit-ideas@xxxxxxxxxxxxx) Sent on: It's not global warming, but you might find interesting the following piece I just wrote for bestoftheblogs.com ================= It has been a number of years since I read Hedrick Smith's 1990 href="http://www.hedricksmith.com/topics/theWashingtonPowerGame.shtml";>The Power Game:How Washington Works and began to consider the implications of Smith's thesis that, by allowing candidates to speak directly to voters, TV had (1) weakened local party organizations, (2) concentrated campaign management in the hands of the "professionals" (pollsters, strategists, media buyers) who claimed to understand the new medium, and (3) trapped members of Congress in a never-ending fundraising ratrace, to pay off the costs of the last campaign and finance the next one. If you are curious about the material driver of Congressional leadership opposition to Howard Dean's 50-state strategy, with its focus on local party building, look no further. Today, however, the online edition of _Ad Age_ (aoldb://mail/write/AdAge.com) , brings me this story. <blockquote>Continuing Decline in TV Selling Power Cites 50% Drop in Viewers, 40% Hike in Prime-Time Ad Spend Over Last Decade By Abbey Klaassen Published: August 06, 2006 NEW YORK (AdAge.com) -- A study is about to give Madison Avenue a fresh pummeling: McKinsey & Co. is telling a host of major marketers that by 2010, traditional TV advertising will be one-third as effective as it was in 1990 Shocking statistic That shocking statistic, delivered to the company's Fortune 100 clients in a report on media proliferation, assumes a 15% decrease in buying power driving by cost-per-thousand rate increases; a 23% decline in ads viewed due to switching off; a 9% loss of attention to ads due to increased multitasking and a 37% decrease in message impact due to saturation. </blockquote> Anyone care to join me in speculating on the political implications of this development? -- John McCreery The Word Works, Ltd., Yokohama, JAPAN ------------------------------------------------------------------ To change your Lit-Ideas settings (subscribe/unsub, vacation on/off, digest on/off), visit www.andreas.com/faq-lit-ideas.html