[lit-ideas] Re: FW: Re: Secretly ...
- From: Eric Yost <eyost1132@xxxxxxxxxxxxx>
- To: lit-ideas@xxxxxxxxxxxxx
- Date: Sat, 07 Jan 2006 19:05:15 -0500
It's easy to get obsessed by simple things. If art
defamiliarizes, then refamiliarize yourself with
simple things. You may also get a good magazine
article from the obsession.
One obsession was baking soda. Baking soda was in
detergents, tooth paste, and deodorants. What is
baking soda? How is it manufactured?
It sounds so healthy. "Baking soda." Like having a
ginger ale by the swimming pool after a hard day
baking. "Baking soda." So elemental. "Baking
soda." The drink of sweaty folk with white-stained
faces. What is baking soda? How is it manufactured?
Then you're on the phone with a corporate
communications woman for Arm & Hammer, and you're
reading the Arm & Hammer Baking Soda FAQ
http://www.armhammer.com/basics/magic/
"Baking Soda, alias sodium bicarbonate, is a
naturally occurring substance that is found in all
living things, where it helps regulate their pH
balance. ARM & HAMMER® Baking Soda is made from
soda ash, also known as sodium carbonate. To make
ARM & HAMMER® Baking Soda, the soda ash is mined
in the form of an ore called trona. The soda ash
is then dissolved into a solution through which
carbon dioxide is bubbled and sodium bicarbonate
precipitates out, forming 'Pure, Safe and Natural'
ARM & HAMMER® Baking Soda."
You find a good picture of trona, a photo essay on
trona and sodium bicarbonate in fact, at
http://www.mii.org/Minerals/phototrona.html
The weirdly simple. Baking soda. You still don't
know much about it, but you think you have a good
idea for a magazine query here. What is baking
soda? How is it manufactured?
Blindsided. Derailed in the right direction.
Without warning, you get inspiration for your real
obsession. Baking soda research goes in the
drawer. You can forget baking soda now. You are free.
------------------------------------------------------------------
To change your Lit-Ideas settings (subscribe/unsub, vacation on/off,
digest on/off), visit www.andreas.com/faq-lit-ideas.html
Other related posts:
