[lit-ideas] Re: FW: Re: Secretly ...
- From: "Andy Amago" <aamago@xxxxxxxxxxxxx>
- To: lit-ideas@xxxxxxxxxxxxx
- Date: Sat, 7 Jan 2006 22:59:54 -0500
Tiradianism doesn't exist on Google. Traducianism comes up. Something to
do with religion. BTW, Armand Hammer's father did name Armand Hammer after
the Soviet sickle and hammer. Armand Hammer was a communist. He had
something to do with engineering the oil crisis of the 70's. The book is
Dossier: The Secret History of Armand Hammer by Edward Jay Epstein It's a
biography, reads like a novel. Nothing to do with baking soda.
> [Original Message]
> From: Eric Yost <eyost1132@xxxxxxxxxxxxx>
> To: <lit-ideas@xxxxxxxxxxxxx>
> Date: 1/7/2006 7:04:36 PM
> Subject: [lit-ideas] Re: FW: Re: Secretly ...
>
> It's easy to get obsessed by simple things. If art
> defamiliarizes, then refamiliarize yourself with
> simple things. You may also get a good magazine
> article from the obsession.
>
> One obsession was baking soda. Baking soda was in
> detergents, tooth paste, and deodorants. What is
> baking soda? How is it manufactured?
>
> It sounds so healthy. "Baking soda." Like having a
> ginger ale by the swimming pool after a hard day
> baking. "Baking soda." So elemental. "Baking
> soda." The drink of sweaty folk with white-stained
> faces. What is baking soda? How is it manufactured?
>
> Then you're on the phone with a corporate
> communications woman for Arm & Hammer, and you're
> reading the Arm & Hammer Baking Soda FAQ
>
> http://www.armhammer.com/basics/magic/
>
> "Baking Soda, alias sodium bicarbonate, is a
> naturally occurring substance that is found in all
> living things, where it helps regulate their pH
> balance. ARM & HAMMER® Baking Soda is made from
> soda ash, also known as sodium carbonate. To make
> ARM & HAMMER® Baking Soda, the soda ash is mined
> in the form of an ore called trona. The soda ash
> is then dissolved into a solution through which
> carbon dioxide is bubbled and sodium bicarbonate
> precipitates out, forming 'Pure, Safe and Natural'
> ARM & HAMMER® Baking Soda."
>
> You find a good picture of trona, a photo essay on
> trona and sodium bicarbonate in fact, at
> http://www.mii.org/Minerals/phototrona.html
>
> The weirdly simple. Baking soda. You still don't
> know much about it, but you think you have a good
> idea for a magazine query here. What is baking
> soda? How is it manufactured?
>
> Blindsided. Derailed in the right direction.
> Without warning, you get inspiration for your real
> obsession. Baking soda research goes in the
> drawer. You can forget baking soda now. You are free.
>
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