[lit-ideas] Exit Reality
- From: "Julie Krueger" <juliereneb@xxxxxxxxx>
- To: lit-ideas@xxxxxxxxxxxxx
- Date: Thu, 18 Sep 2008 01:57:41 -0500
3D browser to change Net surfing | Australian
IT<http://www.australianit.news.com.au/story/0,,24364462-15306,00.html>
September 18, 2008 10:03am AEST |
<http://www.australianit.news.com.au/makehome>
3D browser to change Net surfing
Simon Canning | *September 18, 2008*
*INTERNET surfers will be able to walk through their favourite websites as
if they are characters in a computer game with the launch of one of the
first 3D browsers in Australia today.*
Melbourne-based software developer ExitReality
<http://www.exitreality.com/>has created software that can be quickly
downloaded to computers and that
converts standard two-dimensional web pages into virtual rooms.
Individual web users are then shown as avatars (virtual people) in the same
way as people are featured in virtual games.
ExitReality founder Danny Stefanic said users of the software, which ran in
tandem with popular browsers such as Internet Explorer and Firefox, would be
"blown away" by the rendering of traditional two-dimensional web pages as
full interactive 3D environments.
"It is the entire web in 3D -- making 40 billion virtual worlds -- and it
will instantly transform 2D content into 3D," Mr Stefanic said.
Websites such as YouTube are transformed into movie theatres while social
networking pages like MySpace are turned into virtual lounge rooms.
The software also enables people to see other web page visitors as avatars
and interact with them, moving the Second Life model from the walled garden
of the game to the entire web.
The 3D web concept was first conceived by Mr Stefanic 13 years ago and the
team has been working steadily towards the launch since.
The ExitReality software comes as a 3.5-megabyte download that takes about
20 seconds to install.
The software then allows people to search for sites using the built-in
search engine, which then instantly renders pages in 3D.
The developers believe the 3D model will become attractive to both
advertisers and website developers as it will increase the time people spend
with each web page.
Mr Stefanic said the interactive element of the avatars also meant the
software could turn any page into a social networking website, allowing
companies to create engagement with their customers and the customers to
interact with each other.
"Say I am at the Ferrari website and you are there too. We both like Ferrari
and so we immediately have something in common," he said.
In common with virtual worlds, developers will also be able to create 3D
widgets (mini computer applications) that can by used by surfers, placed on
their own home pages or traded.
During testing in the US a major hamburger chain used promotional widgets
that were picked up by customers and traded.
Mr Stefanic said surfers would be able to instantly toggle between 3D and
traditional 2D displays.
ExitReality's revenue model will be driven largely by its own search engine,
as advertisers are more likely to want to be featured on 3D sites.
Engines such as Google and Yahoo will still work.
Mr Stefanic said ExitReality would also have its own home page like Yahoo
and Google.
The model will also be language neutral, with ExitReality portals to be
launched in a number of languages today.
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