[jtud] REEF SOFTWARE SELECTS ILOG JRULES FOR ITS E-BUSINESS MANAGEMENT PLATFORM

From: "Karl Dallas" <karldallas@xxxxxxxxxxxxxxxx>
To: <drew.benvie@xxxxxxxxxxxxx>, <speters@xxxxxxxx>,<jtud@xxxxxxxxxxxxx>, <JEpple@xxxxxxxx>
Date: Wed, 8 Aug 2001 09:29:35 +0100
REEF SOFTWARE SELECTS ILOG JRULES FOR ITS E-BUSINESS MANAGEMENT PLATFORM
ILOG Business Rule Engine to Provide Personalization and
Advanced Functionality Throughout the InternetWare Suite.

SAN FRANCISCO and PARIS - August 8, 2001- ILOG(r), the world's leading
provider of software components, and Reef(r), a leading global provider
of
Internet software applications for the management of e-business, today
announced that ILOG JRules(tm) will be integrated into an upcoming
release
of the Reef InternetWare(r) e-business suite. ILOG's 100% Java(tm)
business
rule engine will be used throughout Reef's integrated product suite to
provide personalization capabilities that can be used for up-selling and
cross-selling.

 "With customers in many of our industries paying increasing attention
to
the management of business rules as a strategic corporate asset, we
recognized that many of our customers' e-business initiatives required a
robust and flexible business rule engine," said Jrgen Obermann, vice
president of worldwide marketing at Reef. "We selected ILOG JRules
because
of its tight Java integration, superior performance, and easy-to-use
rule
creation features. This allows us to continue empowering business users
in
the management of their e-business, a core value we share with ILOG."

Reef's flagship product and integrated suite of applications are 100%
Javabased, allowing companies of all sizes to easily integrate Reef's
open
platform as their web strategies evolve to meet future challenges.  Reef
is
enabling companies of all sizes to electronically manage, access and
communicate knowledge and information to any internal or external
point-via
Web sites, extranets, intranets and portals.  The architecture of Reef
InternetWare is also optimized for multichannel e-business to any type
of
portable device including Palm and Pocket PC handhelds, PDAs, WAP cell
phones, tablet devices,Internet-enabled pagers, AutoPCs, interactive
television and other information appliances.

In an upcoming release of Reef InternetWare, it is planned that ILOG
JRules
will be offered as an add-on feature to Reef's suite of applications


"We are pleased to be partnering with a fast-growing e-business software
company in promoting the powerful new functionality that business rule
technology can bring to portals and web storefronts," said Todd Lowe,
executive vice president and general manager, ILOG Value Chain
Management
division.



About Reef
Reef is a leading global Internet software company that provides an
open,
integrated, software-based foundation for managing dynamic e-business.
Companies of all sizes use Reef InternetWare to embrace continuous
change
and maximize e-business efficiencies by empowering non-technical
business
professionals to directly manage online content, commerce, community
services, and business process coordination using a standard web
browser.
TIME Digital Europe recognized president, CEO and co-founder Philippe
Brawerman as Europe's most influential high-technology entrepreneur of
2000.
TIME Magazine also ranked Reef as one of Europe's Hottest Technology
Firms
for two consecutive years. Reef is a privately held company funded by
Goldman Sachs, 3i, Cisco Systems, Net Fund Europe, Profrigo, Viventures,
and
other investors. Led by an experienced management team with proven
industry
success, the company serves a broad range of industries, including
media/entertainment, telecommunications, healthcare, information
technology,
finance and retail. With offices in Asia-Pacific, Europe, and North
America,
Reef can be found on the web at www.reef.com.

About ILOG
Dually headquartered in Paris and Mountain View, Calif., ILOG is the
world's
leading supplier of software components. Founded in 1987, ILOG today
offers
embeddable optimization, visualization and business rule components that
dramatically shorten the development time of enterprise applications in
the
supply-chain, telecommunications, transportation and financial services
industries. ILOG has a significant market share for its optimization
technology and is playing an active role in fostering e-business
software
innovations. Visit www.ilog.com for additional information.

#  #  #

ILOG is a registered trademark of ILOG. ILOG JRules is a trademark of
ILOG.
Reef and InternetWare are registered trademarks of Reef S.A./N.V.  All
other
brand and product names are the trademarks or registered trademarks of
their
respective holders.


CONTACTS:
Jessica Epple
Reef USA
(415) 241 9178 ext. 255
JEpple@xxxxxxxx

Susan Peters
ILOG USA
(650) 567-8109
speters@xxxxxxxx
[jtud] REEF SOFTWARE SELECTS ILOG JRULES FOR ITS E-BUSINESS MANAGEMENT PLATFORM

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