HOME BASED ONLINE MARKETING NEWS "Helping You To Be Successful Online" A e-zine publication of RWS Publishing Onlinesuccessstrategies.com May 25, 2002 ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Hello Subscribers, Welcome to this weeks issue with tools and information you can use. Send us your 2 line ad for our FREE subscriber 2 lind ad section to editor@xxxxxxxxxxxxxxxxxxxxxxxxxxx subject=2lineads Roger Schoenwald In Today's Issue 1. How To Improve Your Sales Copy 2. Online Marketing Product Profile 3. E-Commerce Resources 4. Subscribers 2 Line Ads ************************************************** Sponsor 1 Free 10-Day Trial... If you're too busy running your business to even think about marketing - this is what you've been waiting for! With practically zero work on your part here's how to get all the customers you want, create cash on demand and add a bare-bones minimum of $50,000.00 to your bottom line...100% guaranteed! http://www.instantmarketingtoolbox.com/?11520 ************************************************** 1. This Weeks Success Article HOW TO IMPROVE YOUR SALES COPY TO GET MORE SALES Copyright 2002 Bob Leduc A few small changes in your sales copy can produce a big increase the number of sales you get from your web pages and sales letters. Here are 12 simple things you can do to improve the effectiveness of your sales copy -- and increase your sales. 1. Make sure every part of your message focuses on the customer. Convert anything about you or your company into a customer benefit. For example, replace "14 years of experience" with "pleasing customers just like you for over 14 years". 2. Write your message the way you would write to one person. Many people will read your sales copy. But each person will read it individually. Effective sales copy makes each reader feel like you are writing personally to him or her. 3. Communicate in simple and informal language. Replace words like "originate" with "start" and "receive" with "get". Use active words in the present tense to grab your prospective customer's attention and hold their interest. People stop reading if they begin to feel bored. 4. Convert technical words and phrases into common words. Use words every prospective customer will clearly understand without stopping to think. 5. Replace general words and phrases with specific descriptions. For example, replace a phrase like "get fast results" with "our new clients average 9 percent more profit in the first 60 days". 6. Divide long paragraphs into 2 or more short paragraphs. People read short paragraphs because they look easy to read. But they skim (or skip) long paragraphs because they look like a challenge. 7. Include some bulleted or numbered lists to make your message: ** Visually attractive ** Easier to read ** More clearly understood 8. Don't overdo the attention getters. Too much bold type, underlining or all upper case letters makes your message harder to read. Use them sparingly to highlight important benefits or features. 9. Eliminate anything cute, clever or humorous. It diverts the reader's attention away from your message. 10. Keep your message positive and upbeat. Positive copy usually produces better results than negative copy ...except in politics. 11. Make sure your message flows smoothly. Readers should be able to visualize what you're saying without noticing the words you're using to say it. Keep them engrossed in your message. 12. Avoid sensation and hype. They lower your believability and cause you to lose sales. Tone down any claims that sound exaggerated -- even if they are true. Compare the sales copy you are using on your web pages and sales letters with the 12 strategies on this list. Revise your copy to implement those you overlooked. You'll enjoy an immediate increase in the number of sales they produce for you. Then save this list and use it as a guideline the next time you create (or pay someone else to create) new sales copy. Bob Leduc is a Sales Consultant with 30 years experience in generating low-cost leads. He recently wrote a manual for small business owners, "How to Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. For more info: mailto:BobLeduc@xxxxxxx?subject=Postcards Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV ************************************************** Sponsor 2 MLM has failed to deliver on its promises for the past 50 years. 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Send your 2 line ad to editor@xxxxxxxxxxxxxxxxxxxxxxxxxxx subject=2 line ads) Do You Need Prospects for Your Business? http://www.businessbuilderleads.com/10034/ Join new 55% Commission Affiliate Program Now mailto:affiliatesupport@xxxxxxxxxxxxxxx FREE Newsletter shows you how to become a $100,000 earner: http://www.quickinfo247.com/2698063/FREE ***************************************************** Thanks for reading Home Based Online Marketing News! Please send this on to friends and business associates. This FREE ezine is sent to those who have requested it. To unsubscribe mailto:hbomn-request@xxxxxxxxxxxxx (C) Copyright 2002 RWS Publishing Roger Schoenwald rwspub@xxxxxxxxxxxxxxxxxxxxxxxxxxx Guide to Online Profits http://onlinesuccessstrategies.com publisher@xxxxxxxxxxxxxxxxxxxxxxxxxxx __________________________________________________ Do You Yahoo!? Yahoo! - Official partner of 2002 FIFA World Cup http://fifaworldcup.yahoo.com