Hi Honey,
Thank you for your questions. On behalf of the International Public
Education Committee (a committee of the IACP), I have typed in brief answers
to your questions below.
Ron Ousky
IPEC Co-Chair
Q: Are there shipping/handling costs to be added to the posted prices?
Response: There will be a charge for shipping. The handling costs are
included in the price.
Q It appears that the only difference between "charter members" and groups
joining after 31 Jan is the option for local printing. Is that correct? That
there is no price break for fronting the development costs?
Response: The main difference is that the charter groups get the license
rights on these materials forever while the groups that join after January
1, 2003 get the license rights for three years. We would like to think that
everyone is getting a price break in that no group is paying more any 5% of
the cost of what it would have cost to develop it locally.
We have tried to make the deal slightly better for the early groups while
still offering a great value to groups that signed on later.
Q. Can we use the logo on locally-developed materials?
Response: Yes, if your group has paid to be a part of the campaign
Q On our letterhead? Yes, if you are a member of a group that has obtained
a license and you are an IACP member.
Q. Can we get it electronically, sparate from the brochures? Yes.
Q. If the charter members paid for developing the brochure(s) &
mailer(s), what will the membership fees for later-joining groups being used
for? Development of other materials? Or will there be some
national/bi-national marketing campaign (not the local ones)? - public
service announcements? Trying to get interviews, articles in
natinal/bi-national media?
Response: We have spent more than $90,000 on Phase One of the development.
That is the cost of creating a logo, international branding, developing five
marketing pieces and coordinating the various concerns of groups around
North America. We have also financed a significant portion of the new IACP
website which should be ready in the next two months and should work to
supplement these materials and help our local marketing efforts. These are
all "hard" expenses. All 14 members of the IPEC and all IACP board members
who have worked on this project volunteered their time and paid all of their
own expenses. (I am not pointing this out for the purpose of seeking praise
for either group or any of the members. We have enjoyed the experience and
are honored to do it. I simply want to show that we have made every effort
possible to make this campaign as affordable as possible for all groups and
individuals.)
It has taken contributions from all groups to help us raise the $90,000
plus. This support has allowed us to get this far. However, we will need
more support to take the campaign to the next Phase of the campaign.
We are currently spending all of our resources and almost all of our time on
working towards the successful implementation of Phase 1 of the campaign.
The second Phase of the marketing campaign is still in the planning stages
and has not been funded. We anticipate that Phase II will primarily be
financed from revenues of new groups that sign onto Phase One of the
campaign, (the phase we are in) and groups that choose to pay the required
fees for joining the second phase of the campaign.
Question: Could we have a financial report from the marketing committee?
Response: I have tried to summarize some of the expenditures here. However,
I believe we will be able to circulate a more detailed financial analysis
soon. This is the first request that we have had for the financial
details, so we do not have a financial summary handy. However, it is our
desire to be fully transparent in our dealings.
Again, thanks for all your hard work.
Response: You are very welcome. Thank you for your excellent questions and
for your support of the campaign.
We are hopeful that this campaign will provide groups and individuals with
the best available opportunities to grow their practices and to spread the
message about collaborative practice. We have tried to listen to all
concerns, but it is impossible to accommodate everyone's needs. We have, to
the best of our abilities, incorporated the thoughts and comments of the
collaborative community. We are on your side and want to help in any way we
can. Please bear with us as we work through some of the challenges that
this new venture presents.
Ronald D. Ousky
Collaborative Attorney and Mediator
3300 Edinborough Way,
Suite 400
Edina, Minnesota, 55435
(952) 806-9787
(952) 487-1300
ron@xxxxxxxxx
-----Original Message-----
From: Honey Hastings [mailto:honeyhastings@xxxxxxxxxxxxx]
Sent: Sunday, August 15, 2004 10:01 AM
To: CollabLaw@xxxxxxxxxxxxxxx
Cc: clanhBoard@xxxxxxxxxxxxxxx
Subject: [CollabLaw] Marketing Campaign
15 August
IACP Marketing Committee & other interested folks
The marketing materials are beautiful & I'm sure that they will increase
awareness of, & thus the use of, CL. Thanks!
But sitting here in NH, I'm missing some info. Can someone who knows please
reply to these questions:
a. Are there shipping/handling costs to be added to the posted prices?
b. It appears that the only difference between "charter members" and
groups joining after 31 Jan is the option for local printing. Is that
correct? That there is no price break for fronting the development costs?
(From checking local printers, it appears that it would not be cheaper,
only sooner.)
c. Can we use the logo on locally-developed materials? On our letterhead?
Can we get it electronically, sparate from the brochures?
d. If the charter members paid for developing the brochure(s) &
mailer(s), what will the membership fees for later-joining grops being used
for? Development of other materials? Or will there be some
national/bi-national marketing campaign (not the local ones)? - public
service announcements? Trying to get interviews, articles in
natinal/bi-national media?
e. Could we have a financial report from the marketing committee?
Again, thanks for all your hard work.
Honey Hastings
Amherst NH
Yahoo! Groups Links
[Non-text portions of this message have been removed]
