blind_html Fwd: Bono Discovers Sustainable Development Isn’t Sustainable
- From: Nimer Jaber <nimerjaber1@xxxxxxxxx>
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- Date: Wed, 20 May 2009 23:29:42 -0600
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Subject: Bono Discovers Sustainable Development Isn’t Sustainable
Date: Thu, 21 May 2009 04:26:37 -0000
From: Ray T. Mahorney <coffee-craver@xxxxxxxxxxxxxx>
Reply-To: Blind-chit-chat@xxxxxxxxxxxxxxx
To: <Undisclosed-Recipient:;>
(reality bites doesn't it?)
Big Hollywood - http://bighollywood.breitbart.com
<http://bighollywood.breitbart.com> -
Bono Discovers Sustainable Development Isn’t Sustainable
Posted By Phelim McAleer & Ann McElhinney On May 20, 2009 @ 5:03 am In
Celebrity News, Politics
THE BIG problem with renewable energy is that it just doesn’t renew
itself. The sun does not
shine enough and the wind doesn’t blow enough to power the
towns, cities, factories, hospitals and schools that make our lives so
livable.
No environmentalist would ever allow their child to be treated in a
hospital fully powered by
“renewables”. They would not take the risk that the wind might
stop whilst their baby was on the operating table. They would insist
that the hospital and the
life support systems had a fossil fuel powered back-up.
And so it is with “sustainable development”. It just isn’t sustainable.
At least it does not
sustain a lifestyle that those who promote it would consider
acceptable for themselves. But of course that is the key. Renewable
energy and sustainable
development are for “other people”.
Even though environmentalists come from societies and very often
families that became rich
because of their use of non-renewable energy and unsustainable
development they will not allow these opportunities to be extended to
the poor in the developing
world.
Environmentalists come from wealthy societies and families who cut down
forests and burned coal
and oil to make their families and societies healthy and
prosperous. But, nowadays, for the poor in Africa and Asia and even
middle America their path
out of poverty must be “sustainable.” No fossil fuels or
factories for them. But what this really means is sustainable poverty.
It is a system that
condemns people to a lifetime of drudgery and subsistence farming
because modernity and industrialisation is “unsustainable.”
Which brings me to Bono, the lead singer of rock band U2 and more lately
a campaigner for
sustainable development in Africa, Asia and south America. In
2005 Bono and his wife Ali Hewson set up Edun a clothing range that was
going to prove there is
a different way to end poverty. It was going to be a non-corporate
and of course “sustainable”.
At he time MSNBC said it would be [2]
“clothing with a conscience”
. Vogue magazine said Edun was going to “flip capitalism on its head”.
But now it seems that Bono has now discovered that big companies with
their big carbon
footprints are useful if you want to keep paying the wages and produce
the goods and sell them. Last week the rock star announced he has sold
out to LVMH, the worlds
largest luxury goods company. Announcing the deal Bono all
but admitted that his touchy feely version of capitalism and development
just didn’t work.
Selling out to LVMH was a great deal, said Bono, and would “bring
greater and longer-term stability to our manufacturers and the
communities they support”.
In other words my Clooneyesc view of business is plain wrong and I now
have to admit that I can’t
pay the workers salaries without a proper business running
the company. They, with their international marketing skills and
economies of scale will make
the business truly sustainable – that is – they will ensure
that the workers have work and a salary every week and for years to come.
It is an admission that capitalism works and is the only way to ensure a
better future for some
of the world’s poorest people. And now Bono’s clothes with
a conscience will be marketed and sold by a company that also sells
Louis Vuitton, Donna Karan
and Givenchy. LVMH’s also make and sell the delightfully
unsustainable Moët & Chandon, Dom Pérignon and Veuve Clicquot. It also
makes and sells parfum
Christian Dior and Givenchy and luxury jewellery and watches
such as TAG Heurer, Christian Dior and De Beers Diamond Jewellers.
Neither side felt it necessary to say how much Bono got for selling half
the company to LVMH.
Edun has, in the past, made much of the company’s transparency.
However it seems that the transparency only extends to poking our noses
into what the workers
earn. Bono and his wife are exempt from such questions. But
good luck to them. It is really not important to know how much money
they have.
But it is important for them to stop keeping people in poverty in the
name of sustainability. We
used our resources – we burned coal and oil and chopped
down our forests. We drove our cars and flew our planes. We have used
capitalism to conquer
disease and poverty and as a consequence our children are the
best-educated and healthiest in history.
But it seems that now some of these children want to stop the poorest on
the planet from having
what we have. Bono loves sustainable development but only
for other people. U2’s latest album was recorded in separate sessions in
France, the UK,
Morocco, the US and Dublin. The band is now going on a worldwide
tour to promote it.
This is not “sustainable” but it is necessary to keep people in work and
to keep Bono’s bank
balance healthy. And this is a good thing. U2 will provide
employment for hundreds if not thousands through selling the album and
going on tour. But it is
being done the old fashioned way – through unsustainable
but wealth creating capitalism.
If it is good enough for Bono and his band of Irish multi-millionaires
then it should be good
enough for the poorest on the planet.
Phelim McAleer and Ann McElhinney are the directors and producers of
“Not Evil Just Wrong,” a
documentary which looks at the true cost of Global Warming hysteria.
Article printed from Big Hollywood: http://bighollywood.breitbart.com
<http://bighollywood.breitbart.com>
URL to article:
http://bighollywood.breitbart.com/amcelhinney/2009/05/20/bono-discovers-sustainable-development-isnt-sustainable/
<http://bighollywood.breitbart.com/amcelhinney/2009/05/20/bono-discovers-sustainable-development-isnt-sustainable/>
URLs in this post:
[1] Image: http://bighollywood.breitbart.com/files/2009/05/soweto_1.jpg
<http://bighollywood.breitbart.com/files/2009/05/soweto_1.jpg>
[2] “clothing with a conscience”: http://www.msnbc.msn.com/id/7182840/
<http://www.msnbc.msn.com/id/7182840/>
[3] Image:
http://bighollywood.breitbart.com/files/2009/05/bono-whitehouse.jpg
<http://bighollywood.breitbart.com/files/2009/05/bono-whitehouse.jpg>
[4] noteviljustwrong.com: http://noteviljustwrong.com/
<http://noteviljustwrong.com/>
Copyright © 2008 Big Hollywood. All rights reserved.
Ray T. Mahorney
WA4WGA
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