[amayausers] Re: United Way logo use
- From: "Ernest Aguilar" <ernie@xxxxxxxxxxxx>
- To: <amayausers@xxxxxxxxxxxxx>
- Date: Tue, 18 Jul 2006 11:13:58 -0700
This is exactly what I was talking about, we needed to have the local
chapter tagline.
Ernest Aguilar CEO
Lancaster Uniform Cap Co., Inc.
lovecars.com Embroidery
NOTE NEW ADDRESS
5522 Olive St.
Montclair, CA 91763
909-949-7070
909-949-4270 FAX
-----Original Message-----
From: amayausers-bounce@xxxxxxxxxxxxx
[mailto:amayausers-bounce@xxxxxxxxxxxxx] On Behalf Of suried@xxxxxxxxx
Sent: Monday, July 17, 2006 6:07 PM
To: amayausers@xxxxxxxxxxxxx
Subject: [amayausers] Re: United Way logo use
I am doing shirts for my husband's company United Way campaign. Our local
UW chapter didn't have a lot of restrictions--just used the whole logo (not
just the
circle) and MAKE SURE TO INCLUDE the local chapter tagline.
Susan
Embroidery Station
--- Ernest Aguilar <ernie@xxxxxxxxxxxx> wrote:
> We just did a job for our local UW and national had a problem with the
> logo embroidered by itself, the guidelines you have are for printed
> items not embroidered items. Unless my local UW is not being treated
> the same as others by the UWA.
>
>
>
>
> Ernest Aguilar CEO
> Lancaster Uniform Cap Co., Inc.
> lovecars.com Embroidery
> NOTE NEW ADDRESS
> 5522 Olive St.
> Montclair, CA 91763
> 909-949-7070
> 909-949-4270 FAX
> -----Original Message-----
> From: amayausers-bounce@xxxxxxxxxxxxx
> [mailto:amayausers-bounce@xxxxxxxxxxxxx] On Behalf
> Of Roland R. Irish III
> Sent: Monday, July 17, 2006 5:01 PM
> To: amayausers@xxxxxxxxxxxxx
> Subject: [amayausers] Re: United Way logo use
>
> I have the full 49 page booklet for Brand Identity
> Guidelines Version 1.0
> United Way of America....the 'preferred' usage of
> the trademark logo IS by
> itself....pages 8 - 15 just for that! It goes over
> proper placement of the
> name and/or tagline, several pages alone just on
> where to place them-and it
> is NOT restricted to 'below the logo, never by
> itself'....that is a
> misconception.
> As for 'permission to use' the logo, ANY Ad
> Specialty supplier can use the
> logo FOR any United Way agency-there is no
> restrictions as long as the
> guidelines are followed properly. A lot of the
> advertising done by agencies
> can be reimbursed through United Way-but if the
> guidelines aren't
> followed-no reimbursement. Effective later this
> year, ALL agencies will be
> required to use ONLY the new logo properly-there are
> still agencies using
> several of the older or variations of the
> logos-those are all being phased
> out.
> We have now been shipping to some 80+ United Way
> Agencies, been sending out
> flyers, samples, email flyers to over 1200 including
> the 'home national
> office', and had multiple conversations with
> different United Way agency
> personnel about proper usage...and it was the United
> Way that sent us the
> original artwork files and then the full brand
> guidelines. So I'd say yes,
> we have permission!
> Thanks to some other local fundraisers we have been
> involved in, we are now
> moving into the American Cancer Association Relay
> for Life, starting on the
> local and state level-same as we did with United
> Way...and we'll see how big
> we get with that!
> It is so much more of a 'warm fuzzy' to be working
> with these types of
> organizations compared to 'walk through the door'
> pain in the butt retail
> customers....
>
>
> >
> > You do have permission to use the United Way logo,
> right?
> >
> > United Way of America will only let local United
> Ways use the logo if
> > the local united Way name is below the logo, never
> by itself.
> >
> >
> > Ernest Aguilar CEO
>
>
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Susan Riedlinger
Embroidery Station
Columbus, OH
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