[amayausers] Re: United Way logo use
- From: "Ernest Aguilar" <ernie@xxxxxxxxxxxx>
- To: <amayausers@xxxxxxxxxxxxx>
- Date: Mon, 17 Jul 2006 17:18:55 -0700
We just did a job for our local UW and national had a problem with the logo
embroidered by itself, the guidelines you have are for printed items not
embroidered items. Unless my local UW is not being treated the same as
others by the UWA.
Ernest Aguilar CEO
Lancaster Uniform Cap Co., Inc.
lovecars.com Embroidery
NOTE NEW ADDRESS
5522 Olive St.
Montclair, CA 91763
909-949-7070
909-949-4270 FAX
-----Original Message-----
From: amayausers-bounce@xxxxxxxxxxxxx
[mailto:amayausers-bounce@xxxxxxxxxxxxx] On Behalf Of Roland R. Irish III
Sent: Monday, July 17, 2006 5:01 PM
To: amayausers@xxxxxxxxxxxxx
Subject: [amayausers] Re: United Way logo use
I have the full 49 page booklet for Brand Identity Guidelines Version 1.0
United Way of America....the 'preferred' usage of the trademark logo IS by
itself....pages 8 - 15 just for that! It goes over proper placement of the
name and/or tagline, several pages alone just on where to place them-and it
is NOT restricted to 'below the logo, never by itself'....that is a
misconception.
As for 'permission to use' the logo, ANY Ad Specialty supplier can use the
logo FOR any United Way agency-there is no restrictions as long as the
guidelines are followed properly. A lot of the advertising done by agencies
can be reimbursed through United Way-but if the guidelines aren't
followed-no reimbursement. Effective later this year, ALL agencies will be
required to use ONLY the new logo properly-there are still agencies using
several of the older or variations of the logos-those are all being phased
out.
We have now been shipping to some 80+ United Way Agencies, been sending out
flyers, samples, email flyers to over 1200 including the 'home national
office', and had multiple conversations with different United Way agency
personnel about proper usage...and it was the United Way that sent us the
original artwork files and then the full brand guidelines. So I'd say yes,
we have permission!
Thanks to some other local fundraisers we have been involved in, we are now
moving into the American Cancer Association Relay for Life, starting on the
local and state level-same as we did with United Way...and we'll see how big
we get with that!
It is so much more of a 'warm fuzzy' to be working with these types of
organizations compared to 'walk through the door' pain in the butt retail
customers....
>
> You do have permission to use the United Way logo, right?
>
> United Way of America will only let local United Ways use the logo if
> the local united Way name is below the logo, never by itself.
>
>
> Ernest Aguilar CEO
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