[amayausers] Pricing Confessions...and advice for newbies
- From: <embroideryexpress@xxxxxxxxxxx>
- To: <eline@xxxxxxxxxxxxxxxxxxxxxxx>, <amayausers@xxxxxxxxxxxxx>
- Date: Fri, 20 Aug 2004 19:54:24 -0500
There have been lots of discussion...new embroiderers looking for pricing
guidelines. That's a tough one and besides stitch count, overhead, garment
mark-up, you have to figure can you charge a higher price based on lack of
competiton...or must you come in lower to compete with everyone. I have been
trying to figure this all out since I started last July. One thing I often do
is say...it will be $8 to $12 depending on the stitch count and when I hear
OH...THAT'S GREAT... it's easy...it's $12 whether it's 4,000 or 8,000. I say
that laughing because I have come in low at times and I think we would all like
to make AS MUCH AS POSSIBLE with every project. Two things that have been a
challenge for me are:
1) recording all quotes provided...often I discuss this over the phone and they
come back 2,4,6 weeks later and I don't remember the exact price I had
previously given...or the estimate on the stitch count comes out higher and you
adjust the price with the customer and forget to write it down. Time to write
the bill and you strugle to remember.....
2) I feel like my pricing is generally very reasonable because I am trying to
build a customer base. I once gave a very low price and then agreed to come
down and then the order got larger....and I started thinking if you are make
diddly squat doing the embroidery x 1 hour....doing it TIMES 6 is UNBEARABLE.
I cringe when I hear some of the discussions and how cheap some are willing to
go...maybe the time would be better spent marketing, relaxing, being with the
family. I've passed on a few calls because they want the moon and the stars
for $3. NO THANKS!!!!
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