[access-uk] An email about a book about email
- From: colin@xxxxxxxxx
- To: Hidden_addresses@xxxxxxxxxxxxx
- Date: Fri, 07 Dec 2007 19:48:32 +0000
From: "Tony Grima" <agrima@xxxxxxx>
Date: Fri, 7 Dec 2007 11:29:07 -0500
Send: The Essential Guide to Email for Office and Home
by David Shipley and Will Schwalbe
$19.95
When should you email, and when should you call, fax, or just show up?
What is the crucial -- and most often overlooked -- line in an email?
What is the best strategy when you send (in anger or error) a
potentially career-ending electronic bombshell?
>From this essential guidebook's opening sentence-"Bad things can happen
on email"-Shipley and Schwalbe make all too clear what can go wrong.
They provide guidance on vital matters like the politics of using Cc
(nobody likes to be left out); when to just reply and when to "Reply
All"; the danger of the URGENT subject (too many and you cry wolf);
fine-tuning your greetings to fit the relationship (if you use the wrong
one, you can lose them at hello); how best to apologize online (put the
word 'sorry' in the subject or else the email may never be read).
But "Send" is far more than Miss Manners for the Web; it's brimming with
fascinating insights. For example, now that email has become the way we
talk, showing up in person has added impact as the ultimate compliment,
signifying that the person, meeting or project has special importance
for you.
Years ago a slim volume by Strunk and White, The Elements of Style, laid
out the ground rules for good writing; the book became a bible for
authors, widely known just as "Strunk and White." Send should make
Shipley and Schwalbe the "Strunk and White" for the Web.
"Given e-mail's brief history, there's no established etiquette for
usage, which is why this primer is so valuable. It promises the reader
hope of becoming more efficient and less annoying, reducing danger of a
career-ending blunder."
-Publishers Weekly
"The Internet has finally found its Emily Post. If after you've read
this you fail to change your emailing habits, you're doomed. Read it or
weep."
-Michael Lewis, author of The Blind Side and Moneyball
Read more about this book, or order it, at
http://www.nbp.org/ic/nbp/SEND.html
And don't forget - get the 2008 Dr. Seuss print/braille calendar today,
before they sell out! http://www.nbp.org/ic/nbp/2008SEUSS.html
******
To order any books, send payment to:
NBP, 88 St. Stephen Street, Boston, MA 02115-4302
Or call and charge it: toll-free (800) 548-7323 or (617) 266-6160 ext
20. Or order any of our books online at
http://www.nbp.org/ic/nbp/publications/index.html .
Thanks,
Tony Grima
Marketing Manager
National Braille Press
www.nbp.org
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