<http://prwatch.org/> PR Watch's Weekly Spin <http://www.prwatch.org/node/3374> reports on a recent audio conclave of PR experts, who were gleeful about the positive prospects for VNRs -- <http://www.sourcewatch.org/index.php?title=Video_news_releases> video news releases. The Gubernator got in a little <http://www.latimes.com/news/local/la-me-video28feb28,1,4296585.story?ctrack =1&cset=true> hot water recently for issuing VNRs, as did the <http://www.nytimes.com/2005/03/13/politics/13covert.html> Bush Administration (requires subscription; here's <http://mediamatters.org/topics/fakenews.html> more), but the PR experts see a bright future for corporate videos. Great. Let's find a way to neutralize them before they take over the agenda. I have no problem with governments and companies using any media they want to get their messages across. The problem with VNRs is that they're intentional fake news. This from Stauber's article: The VNRs are fake news stories, paid for by clients ranging from the Pentagon to <http://www.sourcewatch.org/index.php?title=Monsanto> Monsanto, that are aired by TV news producers as if they were independent reporting and the work of real journalists, rather than PR operatives who used to be real journalists. PR Watch is run by Sheldon Rampton and John Stauber, the dynamic duo of investigative reporters who brought us <http://www.amazon.com/exec/obidos/ASIN/1567510604/jerrymichalskisr> Toxic Sludge Is Good for You!, <http://www.amazon.com/exec/obidos/ASIN/158542059X/jerrymichalskisr> Trust Us, We're Experts and <http://www.amazon.com/exec/obidos/ASIN/1585422762/jerrymichalskisr> Weapons of Mass Deception. They also run the Wikipedia-inspired <http://www.sourcewatch.org/index.php?title=SourceWatch> SourceWatch. Want to help fight fake news? <http://www.prwatch.org/node/3365> Sign up! In case you're Jonesing for the full text of Jabberwocky, it's over <http://www.jabberwocky.com/carroll/jabber/jabberwocky.html> here. posted by Jerry Michalski at <http://www.sociate.com/blog/archives/2005_03_01_archive.html#11115993490871 3299> 9:03 AM