[sociate] Beware the VNR, and shun the frumious Bandersnatch!

  • From: "Jerry Michalski" <jerry@xxxxxxxxxxx>
  • To: "Sociate News" <sociate@xxxxxxxxxxxxx>
  • Date: Wed, 23 Mar 2005 09:43:10 -0500

 <http://prwatch.org/> PR Watch's Weekly Spin
<http://www.prwatch.org/node/3374> reports on a recent audio conclave of PR
experts, who were gleeful about the positive prospects for VNRs --
<http://www.sourcewatch.org/index.php?title=Video_news_releases> video news

The Gubernator got in a little
=1&cset=true> hot water recently for issuing VNRs, as did the
<http://www.nytimes.com/2005/03/13/politics/13covert.html> Bush
Administration (requires subscription; here's
<http://mediamatters.org/topics/fakenews.html> more), but the PR experts see
a bright future for corporate videos. Great. Let's find a way to neutralize
them before they take over the agenda.

I have no problem with governments and companies using any media they want
to get their messages across. The problem with VNRs is that they're
intentional fake news. This from Stauber's article:

The VNRs are fake news stories, paid for by clients ranging from the
Pentagon to  <http://www.sourcewatch.org/index.php?title=Monsanto> Monsanto,
that are aired by TV news producers as if they were independent reporting
and the work of real journalists, rather than PR operatives who used to be
real journalists.

PR Watch is run by Sheldon Rampton and John Stauber, the dynamic duo of
investigative reporters who brought us
<http://www.amazon.com/exec/obidos/ASIN/1567510604/jerrymichalskisr> Toxic
Sludge Is Good for You!,
<http://www.amazon.com/exec/obidos/ASIN/158542059X/jerrymichalskisr> Trust
Us, We're Experts and
<http://www.amazon.com/exec/obidos/ASIN/1585422762/jerrymichalskisr> Weapons
of Mass Deception. They also run the Wikipedia-inspired
<http://www.sourcewatch.org/index.php?title=SourceWatch> SourceWatch.

Want to help fight fake news?  <http://www.prwatch.org/node/3365> Sign up!

In case you're Jonesing for the full text of Jabberwocky, it's over
<http://www.jabberwocky.com/carroll/jabber/jabberwocky.html> here.

posted by Jerry Michalski at
3299> 9:03 AM

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  • » [sociate] Beware the VNR, and shun the frumious Bandersnatch!