I interrogated the database for all members whose expiration date was
12/31/2004 and generated a personalized letter (name and address above
salutation, first name in salutation, date joined club in body of
letter) that had a membership renewal form on the back side. The letter
was c-folded and inserted into a #10 envelope along with a
self-addressed (but not stamped) envelope for return. Both envelopes
were printed (no adhesive labels used). The total expense for the
mailing campaign will be covered by 2½ renewals.
Peter
Tom Polakis wrote:
Paul Dickson wrote:
A tip for getting people to renew. Send them an E-mail directly (no
CC list, only one address in the From line) with the SAC Membership
Services Form attached.
Probably a good idea. EVAC has just gone through this. Peter went one better, and snail mailed members who did not renew. I think he's on this list, so maybe he can pitch in with what he did.
Tom
