It's an existing phrase and not so much marketing as management consultancy speak (value that how you will). It is especially popular in the UK in the public sector - though of course it has been borrowed extensively from the private sector. People who want to modernize their IT (or HR or Finance or... ) operations will also likely speak of making it fit for purpose and (in the public sector) citizen centered. It's a crying shame really that so many people over the years have spent so much time making their organisations unfit by adopting ancient technology in order to be self-indulgent :(
Gints Plivna wrote,on my timestamp of 31/10/2006 10:23 AM:
> I wonder whether Modernization will become a new buzzword - see more > http://www.oracle.com/technologies/modernization/index.html > > Anyway from now on if you want to rewrite something or just throw > something away you can call it modernization :) I'm rather sure > management will accept modernization much better than rewriting > anything or throwing anything away :)
right up there with "refactoring" for total deranged nonsense value...
and probably the "next big thing", or the "new black".
or some other equally idiotic expression conceived by pea brain marketeers to convince damagers with an even smaller brain to part with the moolah they've been "saving" by outsourcing and offshoring...
As MAD magazine would say: What, me worry? Narh!
-- Cheers Nuno Souto dbvision@xxxxxxxxxxxx -- //www.freelists.org/webpage/oracle-l
-- Niall Litchfield Oracle DBA http://www.orawin.info