[opendtv] Re: The numbers that really matter
- From: Tom Barry <trbarry@xxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 05 Nov 2009 10:21:50 -0500
Things have generally sucked in the economy for the last year. But I am
also optimistic about increased advertising revenues going forward from
here. I don't think it will be hard for 2010 year over year numbers to
show improvement since the bar is set fairly low right now and things
are starting to improve.
- Tom
Craig Birkmaier wrote:
> Bert is optimstic about improved ratings for the broadcast networks.
>
> Here are the numbers that really matter for one representative
> broadcaster.
>
>
> http://www.tvnewscheck.com/articles/2009/11/04/daily.12/
>
> QUARTERLY EARNINGS REPORT
> Sinclair's 3Q Broadcast Revenue Falls 9%
> By Staff
> TVNewsCheck, Nov 4 2009, 3:05 PM ET
>
> Sinclair Broadcast Group today reported that its net broadcast
> revenues from continuing operations were $136.4 million for the three
> months ended Sept. 30, a decrease of 9.1% versus the prior year period
> result of $150.1 million.
>
> The company had operating income of $35.7 million in the three-month
> period, as compared to operating income of $37.4 million in the prior
> year period.
> Story continues after the ad
>
>
> Political revenues were $1.9 million in the third quarter versus $8.7
> million in third quarter 2008.
> Revenues from retransmission consent agreements were $28.0 million in
> the third quarter 2009 as compared to $17.9 million in the third
> quarter 2008.
>
> Local advertising revenues were down 13.9% in the third quarter 2009
> while national advertising revenues were down 26.7% versus the third
> quarter 2008.
>
> Excluding political revenues, local advertising revenues were down
> 13.2% and national advertising revenues were down 16.2% in the third
> quarter.
>
> Advertising spending categories that were down the most were
> automotive, services, paid programming, movies and telecommunications.
>
> Services, Sinclair's largest category representing 15.6% of time
> sales, was down 10.9% while automotive, its second largest category
> representing 15.3% of time sales, was down 31.4% in the quarter.
>
> Local advertising revenues, excluding political revenues, represented
> approximately 69% of advertising revenues in the third quarter.
>
> Time sales on Sinclair's Fox, ABC, MNT, CW, CBS and NBC stations were
> down 17.4%, 21.2%, 13.0%, 22.6%, 24.5% and 30.9% in the third quarter
> 2009, respectively.
>
> During the quarter, the company received digital equipment at four
> stations in exchange for comparable analog equipment as a result of
> vacating certain analog spectrum to be used for public safety. As a
> result, the company recorded a $500,000 non-cash gain on the equipment
> exchange.
> Looking ahead, the company said it expects fourth quarter revenue to
> drop 11.0% to 12.8% from the same period last year. This assumes $3
> million in political revenues as compared to $25.6 million in 2008.
>
> For the full year, the company is estimating net broadcast revenues of
> between $544.1 million and $547.1 million, down 14.4% to 14.9% from
> last year. The 2009 full-year estimate includes $5.9 million of
> political revenues versus $41.1 million in 2008.
>
>
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