Thanks for the responses. Good points of view. I should clarify that the reason I am spending money NOW on receiving DTV is because of HDTV. If I only wanted SD signals, the OTA NTSC is good enough. Once they get turned off, I would have to spend the money to receive TV service, and would do so. I hope that when UNLV starts producing HDTV, both KLVX and the cable operator will be interested in our programming. For now we only produce analog SD and deliver over CATV. Naturally we can digitize and deliver SD if all went digital. But if we had our own transmitter, the potential products increase. And the price to the customer to receive our digital content would reduce. When I say "The potential of OTA DTV", part of that is considering AVC and VC-1 encoding. There is a lot of potential in 19.4Mb/s over 24 hours a day! How media is sent, what is sent with it, and even the delivery models can change. Heck, even the timeline of delivery can change! If you are sending VC-1 or AVC encoded material, that is close to 10x faster than real time. Again, I am saying POTENTIAL and not REALIZED. I think one of the great things about OTA DTV is that it can be received along side cable and satellite. I know people that currently subscribe to both cable and satellite (there are good reasons for this but I won't go into it here). What is the cost to add OTA to those services? Very little! So whether cable or satellite carries our content or not, I can still get material to the customer. I realize that they may not make the effort to receive it. We just need to make the programming compelling enough to entice the customer to want to. Please forgive me if all this is all immature rambling about the future of media. I am only working through this so that I can build a facility that will be able to deliver media that people will actually receive AND enjoy. You are quite justified to state that I am a strange duck to not spend the money for cable or satellite when the monitor costs $1500. But the truth is, to date, I haven't yet. And I won't until I can purchase an HDTV monitor under $1000 (there are actually some CRT based TVs that are there now). For now it is via the computer monitor or SD. I also would like to wait for a 1080p 60fps monitor. Now you might be thinking, "but we don't produce in that format!" I predict we will be one day. ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.