[opendtv] Re: Samsung Prototype ATSC Receiver Test Report
- From: Tom Barry <trbarry@xxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 13 Oct 2005 21:36:37 -0400
Bob Miller wrote:
> I don't think the RS price is the going price for unit but a clearance
> price. If so it is not indicative of what 8-VSB receivers cost to make
> profitably today.
>
Probably true. I also saw the USDTV box at WalMart for (I think) %69.95
a few weeks ago. But I went back to actually get one (again) and there
weren't any.
Either way I think it still reflects some ongoing price drop. Probably
no one will be buying $300 ATSC-only boxes from now on.
- Tom
> Bob Miller
>
> Manfredi, Albert E wrote:
>
>
>>Richard Hollandsworth wrote:
>>
>>
>>
>>
>>>Define "Tuner"......
>>>
>>>
>>
>>I assume you are referring to:
>>
>>
>>
>>
>>>>Since the cost of the NTSC tuner is probably less than
>>>>$5, I'd say we're getting pretty close to my $35 estimate
>>>>made ~5 years ago. To which estimate I'm sticking, btw.
>>>>
>>>>
>>
>>With NTSC, it's self explanatory. With ATSC, I've always
>>predicted the entire receiver, when built into a TV set or
>>recording device, would cost the consumer about $35 by
>>1/1/2007 if the transition stayed on track.
>>
>>So that means, ATSC tuner/demod/MPEG deoder, + the tuner and
>>additional pieces needed for digital cable.
>>
>>With the Radio Shack stand-alone box going for $90 today,
>>and with LG claiming their stand-alone boxes can go for $50
>>in volume, none of this sounds so impossible anymore, yes?
>>
>>
>>
>>
>>>And how do you get to a $5 "Tuner" unless future chips
>>>also absorb the IF section, leaving just the RF &
>>>Downconverter (if used) in the "Tuner".
>>>
>>>
>>
>>I don't know the actual cost impact of an NTSC tuner today.
>>The $5 was only a guess. I'm saying that if LG claims their
>>ATSC receiver costs $40 more than an NTSC, perhaps they
>>mean that the total cost of the ATSC receiver will be $45
>>by 2007, as opposed to my guess of $35.
>>
>>The guy from LG was predicting that the ATSC receiver would
>>cost about the same as the NTSC tuner by the end of the
>>decade. I expect this is a one-chip or at most a two-chip
>>design, all told. The royalty costs are probably going to
>>be the hardest to contain. With that kind of integration and
>>large volume production, the $35 or $45 cost to consumers
>>cannot stay that high very long.
>>
>>Bert
>>
>
>
>
>
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