> Collectively, summer ratings on the six networks were 7 > percent lower than they were in 2003. And before NBC's > hefty Summer Olympics viewership raised the figures, the > networks were off 38 percent from the regular-season > (September to May) audience, according to A.C. Nielsen > research. I wouldn't make a bigger deal out of this than it deserves. Far as I could tell, the networks decided to air only reruns this summer. No wonder their ratings dropped. To fix this problem, it takes no deep introspection. Just offer the viewer something to watch! Rather than treading water for four months! It's not hard for viewers to notice lack of initiative. On the other hand ... If NBC's new show LAX is representative of this next season, ouch! Bert ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.