At 8:11 AM -0800 2/28/08, Kon Wilms wrote:
My condolences. There's a reason it was never adopted by any data broadcasters... it was a joke.
In general I agree. I dropped out of the process because it was going nowhere - too much emphasis on the DSMC -data carousel technology developed in Europe as a replacement for teletext.
Given the fact that TV broadcasters are living in a time warp, they just might be ready for something like this now...Doubt it. The entire article is nothing more than free Triveni marketing. All the 'angles' and 'advantages' have been long since eclipsed by broadband.
I agree that times have changed, and anything that broadcasters try to do in the "wireless" space will compete with broadband and new competitors in the 700 MHz spectrum (maybe even competitors in the "white spaces."
But broadcasters COULD leverage existing back channels and get into the game using Web technologies.
Targeted advertising? Chuckle.
Targeted advertising is going to be VERY important. But it will probably need a back channel to close the loop with the audience.
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