[opendtv] NBC Launching Live Stream | Multichannel

  • From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
  • To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
  • Date: Wed, 17 Dec 2014 09:06:09 -0500

Now this makes sense, as compared to what CBS did with their $5.99/mo streaming 
service.

More support for TV Everywhere, and soon support for all of those "crippled" 
streaming boxes that Bert detests. More proof that these boxes are not crippled 
by the manufacturers, but rather, by the content conglom lawyers.

Regards
Craig

http://www.multichannel.com/news/tv-everywhere/nbc-launching-live-stream/386335

NBC Launching Live Stream

NBC confirmed that it will launch an authenticated live stream on Tuesday 
(December 16) initially in 10 NBC owned station markets, boot up a larger VOD 
library, and enable access to its content on more IP-connected platforms.

The Wall Street Journal reported (subscription required) on the launch earlier 
on Tuesday, the same day NBCUniversal announced a consumer campaign aimed at 
driving awareness and adoption for its stable of authenticated TV Everywhere 
offerings under the “Watch TV Without The TV” banner.

“Later today, NBC will introduce live streaming, a bigger on-demand library and 
access to new viewing platforms via the launch of TV Everywhere on NBC.com, and 
will extend live streaming to mobile platforms in early 2015,” NBC said in a 
statement. “Initially, the authenticated 24/7 live streaming is available via 
the NBC Owned Stations and NBCUniversal is working with its TV affiliates to 
offer additional local launches moving forward.  NBC fully supports TV 
Everywhere as it offers viewers access to more programming across more 
platforms than we have ever been able to make available online before. A great 
value proposition for viewers, NBCUniversal is committed to supporting TV 
Everywhere across our portfolio of brands.”

Updated: NBC’s O&O stations and markets are: Bay Area (KNTV); Chicago (WMAQ); 
Connecticut (WVIT); Dallas (KXAS); Los Angeles (KNBC); New York (WNBC); 
Philadelphia (WCAU); San Diego (KNSD); South Florida (WTVJ); and Washington, 
D.C. (WRC).

NBC’s authenticated approach is similar to the one in use today by ABC (Watch 
ABC), but differs from the one taken by CBS, which recently launched a separate 
subscription OTT service. That $5.99 per month offering, called CBS All Access, 
provides access to live and on demand programming, but does not include some 
live sporting events, including CBS's NFL coverage.

HBO is also preparing to sell a separate OTT subscription service in 2015. 

Also on Tuesday, NBCU announced the launch of Bravo Now and Telemundo Now for 
the Xbox One, joining USA Now and Syfy Now on Microsoft’s new console. 

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