[opendtv] Re: Millennials Reconnect the Cable Cord as Children Arrive - The New York Times
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 5 Oct 2015 01:34:35 +0000
Craig Birkmaier wrote:
Not quite the sky is falling scenario Bert paints.
I think it's funny how Craig slips up time and again, showing that he's a
mouthpiece for MVPDs. Hey Craig, when have I ever said the sky is falling? I've
consistently said that TV is getting better. The "sky is falling" if there's
more TV choice and less collusion? How so?
http://www.nytimes.com/interactive/2015/10/03/business/media/changing-media-consumption-millenials-cord-cutters.html
The article makes it abundantly clear that millenials still living with their
parents continue to use their parents' MVPD. But:
On their own without kids: 75%
On their own with kids: 80%
The old generations: 89%
The phenomenon of cord cutting and shaving has not suddenly stopped, Craig. As
broadband proliferates, the article implies pretty clearly, in the last two
paragraphs I copied, the trend will continue.
"About 80 percent of millennials with their own homes who have started families
subscribe to cable, and an additional 14 percent get television with an
antenna, according to Nielsen. Only 6 percent have just broadband connected to
a television set."
"Among millennials with children, lower adoption of broadband and streaming
video services correlates with lower income and living in smaller towns or
rural areas, where digital services may not be optimal."
"In any case, cord-cutting accelerated during the second quarter this year,
industry analysts say. So it is still unclear whether digitally astute
millennials who want to have children will find it necessary to subscribe to a
traditional service, particularly as the number of streaming alternatives
explodes. Outlets like Netflix and Amazon are pouring resources into acquiring
and developing exclusive children's series, knowing that can lure parents to
subscribe."
No sky falling, Craig.
Bert
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