[opendtv] Re: Kagan: TV Ad Revs Less In 2013, Than 2006

  • From: "Dale Kelly" <dalekelly@xxxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Tue, 09 Feb 2010 12:51:00 -0800

In 2009, SNL Kagan said TV station traditional ad revenues sank 20% to $19 billion 

The 2009 revenue number is relative to what?
As John Shut reminded us recently, 2009 was not an election year. IMO the only accurate way to compare TV revenues is in four year cycles, from one Presidential election to the next , which would average two election years and two non election years.
Election years could possibly surpass other years by about 20%. And, now that the Supreme Court has turned the Wolves loose, it could even top that. 

Dale
----- Original Message ----- From: "Craig Birkmaier" <craig@xxxxxxxxx> 
To: "OpenDTV Mail List" <opendtv@xxxxxxxxxxxxx>
Sent: Monday, February 08, 2010 4:11 PM
Subject: [opendtv] Kagan: TV Ad Revs Less In 2013, Than 2006




----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org 
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word 
unsubscribe in the subject line.

Other related posts:

  1. Home
  2. opendtv
  3. Archive
  4. 02-2010