[opendtv] Re: In Shift, Ads Try to Entice Over-55 Set
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sun, 15 May 2011 10:01:21 -0400
At 6:56 PM -0400 5/14/11, Albert Manfredi wrote:
In your odd way of relishing to repeat that old mantra of yours,
"the ship slowly sinks," you continue to miss the points articles
such as this one make.
The population in all developed countries is aging. Said another
way, the median age is going up, in developed countries. And people
behave differently as they age.
But that is NOT the point this article made.
The point is that the younger generations are moving on to
alternative delivery systems for the content they want.
From Wikipedia
Describing itself as a fake news program, The Daily Show draws its
comedy and satire from recent news stories, political figures, media
organizations, and often, aspects of the show itself.
...
The program has grown in popularity since Stewart took over hosting,
with organizations such as the Pew Research Center claiming that it
has become a primary source of news for many young people, an
assertion the show's staff have repeatedly rejected.
An obvious TV program example would be, the old Mod Squad, vs
today's NCIS. The old program catered only to teenagers and
20somethings, the new program attracts all age groups. It makes
sense to do this, as the median age goes up.
Hmmmm.
The Mod Squad was on ABC for five seasons. For seasons 2 through 4 it
was rated in the top 25 programs for the season, with ratings share
between 20 and 22%. There were about 60 million TV households during
those seasons, so The Mod Squad typically reached more than 12
million viewers.
For the 2009-2010 season , NCIS delivered a 11 share while NCIS LA
delivered a 9 share. Clearly the audience share has dropped
dramatically, but the number of TV households has grown.
There are now about 114 million TV households in the U.S. although
that number dropped for the first time since the early '90s.
So in terms of audience share the networks have lost half their
audience, but the total numbers are similar to 1970. By the way, the
CBS audience has always skewed to older viewers, by design.
Regards
Craig
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