Hi, I find it a very smart concept to make commercials this way. This way you persuade people to watch a show. So this makes it interesting for the producers too. It is a useful alternative to the nudity that shows are filled up with to attract people. And a secondary effect is that people start to watch the commercial blocks to get the announcements in WHEN this coupon will be broadcast. A similar thing has emerged lately in Europe - probably coming from Asia. During commercial blocks a mini dial in show is played where people at home have to guess-the-commercial and dial in as fast as possible to win prizes. So what do you need to do to have any chance of winning ? Indeed, watch commercials to know them by heart. Finally they found a way to make commercials less annoying; entertaining even. One of these days you might be annoyed by the many shows/series/movies in between commercials ;-) Perry opendtv-bounce@xxxxxxxxxxxxx wrote on 2006-04-07 14:51:27: > Ah, but will it work with Comcast's Remote DVR? > > John > > Via Broadcast Engineering Newsletter: > > KFC gets ad exposure in the blink of an eye > > Apr 7, 2006 8:00 AM > Strategic Content Management e-newsletter > > KFC, the fried chicken chain, pulled off a recent advertising coup when it > embraced DVR technology using a new kind of television spot. > The fast food company ran an ad that inserted a single frame that contained > a code word - Buffalo - which viewers could use to claim a coupon for a free > KFC "Buffalo Snacker" chicken sandwich. > > The story of the ad, which ran nationally from Feb. 23 to March 3 on network > and cable channels, was reported last week by the Wall Street Journal. Only > viewers who used a DVR or an analog videocassette recorder to slow the ad > and watch it frame by frame could see the code. > > To alert viewers when to pause their DVRs, KFC announced details of when the > ad would run, including in which programs, such as Fox's 24 and CBS's > Survivor. > > The ABC network refused to air the spot on the grounds that it was > subliminal advertising. > > Did the idea work? KFC thinks so. About 103,000 people claimed "Buffalo > Snacker" coupons after entering the hidden code on KFC's Web site, the > company said. Furthermore, the publicity prompted an increase in the number > of people visiting KFC's Web site. In the weeks the ad ran, the site drew > 2.75 million page views, 40 percent more than the amount of traffic it > usually gets over a similar period of time. > > > > > ---------------------------------------------------------------------- > You can UNSUBSCRIBE from the OpenDTV list in two ways: > > - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org > > - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word > unsubscribe in the subject line. > ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.