[opendtv] Re: If you can't beat 'em...

Hi,
I find it a very smart concept to make commercials this way. This way you 
persuade
people to watch a show. So this makes it interesting for the producers 
too.
It is a useful alternative to the nudity that shows are filled up with to 
attract people.

And a secondary effect is that people start to watch the commercial blocks 
to get
the announcements in WHEN this coupon will be broadcast.
A similar thing has emerged lately in Europe - probably coming from Asia.
During commercial blocks a mini dial in show is played where people at 
home
have to guess-the-commercial and dial in as fast as possible to win 
prizes.
So what do you need to do to have any chance of winning ?
Indeed, watch commercials to know them by heart.

Finally they found a way to make commercials less annoying; entertaining 
even.
One of these days you might be annoyed by the many shows/series/movies
in between commercials ;-)

Perry


opendtv-bounce@xxxxxxxxxxxxx wrote on 2006-04-07 14:51:27:

> Ah, but will it work with Comcast's Remote DVR?
> 
> John
> 
> Via Broadcast Engineering Newsletter:
> 
> KFC gets ad exposure in the blink of an eye
> 
> Apr 7, 2006 8:00 AM
> Strategic Content Management e-newsletter
> 
> KFC, the fried chicken chain, pulled off a recent advertising coup when 
it 
> embraced DVR technology using a new kind of television spot.
> The fast food company ran an ad that inserted a single frame that 
contained 
> a code word - Buffalo - which viewers could use to claim a coupon for a 
free 
> KFC "Buffalo Snacker" chicken sandwich.
> 
> The story of the ad, which ran nationally from Feb. 23 to March 3 on 
network 
> and cable channels, was reported last week by the Wall Street Journal. 
Only 
> viewers who used a DVR or an analog videocassette recorder to slow the 
ad 
> and watch it frame by frame could see the code.
> 
> To alert viewers when to pause their DVRs, KFC announced details of when 
the 
> ad would run, including in which programs, such as Fox's 24 and CBS's 
> Survivor.
> 
> The ABC network refused to air the spot on the grounds that it was 
> subliminal advertising.
> 
> Did the idea work? KFC thinks so. About 103,000 people claimed "Buffalo 
> Snacker" coupons after entering the hidden code on KFC's Web site, the 
> company said. Furthermore, the publicity prompted an increase in the 
number 
> of people visiting KFC's Web site. In the weeks the ad ran, the site 
drew 
> 2.75 million page views, 40 percent more than the amount of traffic it 
> usually gets over a similar period of time.
> 
> 
> 
> 
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