[opendtv] Re: If you can't beat 'em...
- From: Tom Barry <trbarry@xxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 07 Apr 2006 21:38:39 -0400
Manfredi, Albert E wrote:
> Another thing. It seems so simple to create a very significant demand
> for OTA equipment. Just offer something that is only available OTA.
If they were willing to challenge both cable and the networks then this
could easily be done by offering some high def movie or other
interesting offering at the same time there was something boring and low
def on the network. At these times the majority of bandwidth would go
to the sub-channel leaving the "primary" network channel in SDTV and low
bandwidth. This could establish either the desire of consumers to watch
OTA or a desire by cable companies to carry some of the sub-channels.
Of course, this requires content.
- Tom
> John Shutt wrote:
>
>
>>Ah, but will it work with Comcast's Remote DVR?
>>
>>John
>>
>>Via Broadcast Engineering Newsletter:
>>
>>KFC gets ad exposure in the blink of an eye
>
>
> It should, if that remote DVR supports all the standard DVR features.
>
> If you think about it, this is not much different from Janet Jackson's
> wardrobe trick. It takes a recording device to make the best use of the
> broadcast network's content. I would think broadcasters would eventually
> wise up and captilalize on the additional functionality the recording
> device offers in viewing their content.
>
> Janet Jackson-like episodes in, say, CSI? What could be more obvious?
>
> Another thing. It seems so simple to create a very significant demand
> for OTA equipment. Just offer something that is only available OTA. As I
> suggested previously, cable used sports to create demand. If Syrius
> Radio can create demand just by signing on Howard Stern, one would
> expect that a similar tactic, perhaps over conditional access
> subchannels, would work very well. If nothing else, pornography always
> seems to create strong demand.
>
> Of course, this would presume a desire to create a healthy OTA network,
> rather than one whose function is mostly to get access to umbillical
> systems. Seems to me that individual affiliates could take this
> initiative, since they seem quite capable of creating their own
> multicast channels already.
>
> Bert
>
>
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