[opendtv] Re: Bert should be happy!

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Tue, 18 Sep 2012 07:55:15 -0400

At 8:12 PM -0500 9/13/12, Manfredi, Albert E wrote:

I would think the wider (taller in this case) screen would be especially useful in tablets, not so much phones. Because so many people watch TV or movies using tablets.

Perhaps.

The issue is that the device is going to be used for many apps. Wider is not always better, especially for documents displayed on a small screen. Remember, the modern devices are just electronic windows to the world.


Now here's the important point. Apple claims they did this to allow for a new row of icons or whatever. But the real truth is, they had been outclassed by the Samsung Galaxy phones. Ain't that a kick in the pants. The Galaxy phones have a huge screen.

Actually, Apple stated that they kept the width of the phone the same for ease of use and one hand operation. Many iPhone users have become proficient at typing with their thumbs. Ironically, there have been a few reviews that were critical of the new size as it may be more difficult to reach the top row of icons with one hand operation.

And there is the issue of overall size as it relates to pockets - some of the competitive phones, like the Samsun Galaxy S3 are pushing the limits in terms of pocket size and general ease of use. The good news here is that the marketplace is providing choices. Apple is sticking to their guns - and IP - having staked out this particular form factor.

I wonder if Samsung will sue for, what do they call it, "trade dress" infringement, or whatever that nonsense is?

Many commentaries have noted that Apple has stayed true to its original trade dress, suggesting that they believe this is the best form factor and that they will continue to defend it.

As for this nonsense...

Why is it perfectly legitimate for fashion designed to protect their trade dress? Luxury purses, watches, bracelets, et al, are fiercely protected against rip off clones. Clearly Apple upset the smartphone cart when they introduced the iPhone. Most pundits were highly critical of several key features:
1. No physical keypad/board - lack of tactile feedback
2. No removable battery
3. No Flash support

Yet within two years everyone was making iPhone look alikes...

If you really want to talk about nonsense, lets talk about FRAND licensing of industry standards. The main defense again Apple's dress and utility patents has been to sue for ludicrous royalties on FRAND patents for wireless standards - the FRAND license fees are typically included in the cost of the radio chips used in these phones - yet Samsung, HTC and Motorola are suing for "additional" royalties for IP that is already covered by the FRAND license for the standard.

Talk about double dipping!

Regards
Craig


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