[opendtv] Re: Bank Projects Broadcast Growth in 2010
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 2 Nov 2009 09:30:25 -0600
Craig Birkmaier wrote:
> Rather than stopping to watch the occasionally interesting ad,
> wouldn't you prefer to watch one or two short ads that are targeted
> to you, then the entire program UNINTERUPTED?
Of course, but I don't think that's an option. For ad-supported TV, that is.
Even the 5 or so 30-second ad interruptions you see now in the
Internet-delivered TV programs do not provide the networks as much revenue as
the ads on the regular stream. And I expect the cost of creating a new ad, for
each time you are interrupted by an ad, would be prohibitive.
Bert
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