At 6:05 PM -0600 11/1/09, Manfredi, Albert E wrote:
But I have a different take on this. As one who has fast-forwarded through most ads for eons, starting with VCRs, I don't think there's anything wrong with the practice. The extra-vast majority of ads are repeats of something we've seen 1000 times. Fast forwarding doesn't make the ad invisible. It merely spares one the agony of the repeat. You still know what the product is that they're selling.
Well said Bert.Perhaps now you have a better understanding of why "shotgun advertising supported" TV is dying.
Rather than stopping to watch the occasionally interesting ad, wouldn't you prefer to watch one or two short ads that are targeted to you, then the entire program UNINTERUPTED?
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