[opendtv] Re: Bank Projects Broadcast Growth in 2010
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Sun, 1 Nov 2009 18:05:43 -0600
Craig Birkmaier wrote:
> A rather self serving article based once again on Nielsen
> numbers. Yes, DVRs are feeding a slight increase in ratings,
> but MUCH of their use can be attributed to avoiding
> commercials - did you read some of the comments to the
> article?
I did read the comments, and they talked as much about freedom from schedules
as they did about skipping ads.
But I have a different take on this. As one who has fast-forwarded through most
ads for eons, starting with VCRs, I don't think there's anything wrong with the
practice. The extra-vast majority of ads are repeats of something we've seen
1000 times. Fast forwarding doesn't make the ad invisible. It merely spares one
the agony of the repeat. You still know what the product is that they're
selling.
And many times, I see something flashing by that grabs my attention, and I slow
it down and start it from the beginning.
The smart thing for broadcasters and ad writers to do, IMO, is to embrace this
supposedly "new" (only 1/4 century old) way of watching TV. Write ads that
accommodate fast forwarding. Especially now, with DVDRs and PVRs, the image is
not distorted, so the ad can still make the product name visible while in FF.
The PVRs and DVDRs I've used do have a true "skip" feature, but it's
counterproductive. It only skips predetermined minutes during each hour. Those
minutes are not based on when an ad starts. So it's much easier to FF than it
is to skip and then have to backtrack.
Bert
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at
FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
Other related posts:
