[opendtv] Apple TV No IPhone as Talks Bog Down With Media Companies
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: undisclosed-recipient:;
- Date: Fri, 7 Sep 2012 10:09:53 -0400
Apple TV No IPhone as Talks Bog Down With Media Companies
By Adam Satariano and Alex Sherman
Sep 6, 2012
Bloomberg
Apple Inc. (AAPL) engineers have been working since 2005 to reinvent
TV viewing. Designing the gadget may prove easy compared with
convincing media and cable companies to loosen their grip on the
television industry.
This battle is nothing like Apple's previous forays into the music
and mobile phone spheres, when the maker of iPods and iPhones
negotiated with weakened record labels and a fractured wireless
industry. Now the stakes are even higher and the competition tougher.
Apple is vying with the likes of Google Inc. (GOOG), Microsoft Corp.
(MSFT) and Amazon.com Inc. (AMZN) to make TVs the digital hub of
people's lives in an industry projected to reach $200 billion
worldwide by 2017. Whoever wins must first strike deals with media
companies or cable providers who have little incentive to cede
valuable revenue streams. The result: Apple won't be releasing a new
TV product this year, as analysts had predicted, said a person
familiar with the company's plans.
"It's not a nice, simple, easy story that Apple is going to come in
and turn the world upside-down and we're all going to live happily
ever after," said Craig Moffett, an analyst with Sanford C. Bernstein
& Co., who has been studying the cable industry for two decades.
Moffett added that any notion that Apple could soon unveil its TV
system "ignores the business realities that make this such a
complicated industry."
Diverging Interests
...
http://www.bloomberg.com/news/2012-09-06/apple-tv-no-iphone-as-talks-bog-down-with-media-companies.html
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