[opendtv] Re: 20040712 Mark's Monday Memo
- From: "Lee Wood" <LWood@xxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 14 Jul 2004 09:32:46 -0700
(This is my third attempt to post this. I hope it works this time!)
Okay, 11.7-million (10.52%) of US TV Households do not subscribe to some
sort of MVPD.
I can't speak for other DMAs, but in the Portland, OR DMA 60% of the
cable homes are directly fed by either fiber or microwave from my
station. That leaves 40% of cable viewers who are getting their local
stations from an off-air pickup. I would suspect that this figure is
not too far off from a 'national average'. That would mean that
something like 28.4-million cable households receive their local
stations via cable from an off-air signal.
The last figure I've seen has 60% of DBS subscribers signing up for
Local-into-Local, where available. That leaves 9.1-million DBS homes
relying on antennas for the local stations.
SMATV systems, by definition, rely on off-air reception to feed their
systems. That adds another 1.1-million off-air TVHHs.
C-Band satellite does not carry local stations. That adds another
388-thousand off-air households.
MMDS systems rarely provide local stations as an 'in-band' service
relying mostly on an accompanying off-air antenna for local stations.
That adds another 194-thousand off-air households.
So, we have a rough total of 39.2-million households of the total TV
universe of 108.7-million households who rely on off-air reception or
36.1% of all TV households.
There are roughly 350-million TVs in service in the universe of
108.7-million TV households. That averages out to 3.2 TV sets per TV
household. =20
In MVPD households not all sets are always connected to the MVPD source
(hopefully the current FCC effort will fully determine the exact number)
and estimates range from 30-40% of TV sets are not connected to an MVPD.
That could be as many as 124-million, or as few as 93-million MVPD
household TVs that rely on an antenna for reception.
Of course, in non-MVPD households all of the TVs rely on an antenna, so
all of those 37.4-million sets rely on off-air reception.
This means that some where between 130-million (37%) and 161-million
(46%) of all TVs in use rely on off-air reception to receive their local
stations.
Not at all an insignificant figure. =20
And don't forget that according to the US Census there are more
households with TVs in use than either telephones or in-door toilets.
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