I have an online subscription to MacWorld. The subscription agreement says they will not give my e-mail address to anyone else. Today I received an e-mail for an app-simulationt program called StudioMX, produced by company called iris.com A disclaimer at the bottom of the ad says: This email was sent from Macworld. Your email address has not been shared with iRise. If you wish to have your email address excluded from future mailings containing promotional content from iRise, please send an email to visualize@xxxxxxxxx with 'Opt Out' in the subject line. In effect, MacWorld isn't giving my e-mail address to iris, but is sending me unwanted ads on iris's behalf and telling me I can stop iris asking them to do so by e-mailing iris directly, thus giving it the e-mail address I've always wanted it not to have. (Yes, I know, I can filter out the damned e-mails so that I never have to see another one. And I will. I just wish, as a longtime journalist and a sometime magazine publisher, that it was still possible to think my own trade hadn't fallen into the hands of liars, hypocrites and cheats.