Geary, a linguistic conservative, writes: "I just heard someone say "incentivize" on public TV." which is just as OED well: Cheers, JL ---- 1968 Guardian 10 June 7/6 You have got to appeal to people's greed. The most successful station operators incentivise their forecourt staff. 1980 Time 28 Jan. 90/2 Americans were not conserving gasoline because they were ‘not sufficiently incentivized’. 1987 New Yorker 6 Apr. 61/3 Betamax owners had been ‘incentivized to zip right past the commercial’. 1991 Incentive Today Oct. 15 (advt.) Our range of products and Gift Vouchers have the motivational impact that can be relied upon to incentivise and impress your customers or staff. 1997 Mod. Railways July 416/1 We..have already introduced a number of innovative offers aimed at attracting new custom to rail; they also showed that we need to continue to incentivise advance purchase and thus guarantee seat reservations. 2001 J. WOLCOTT Catsitters xv. 93 ‘Why did you let me think they might?’ ‘I knew it might “incentivize” you.’ J. L. Speranza, Esq. Town: Calle Arenales 2021, Piso 5, St. 8, La Recoleta C1124AAE, Buenos Aires, Argentina. Tel. 54 11 4824 4253 Fax 54 221 425 9205 Country: St. Michael Hall, Calle 58, No. 611, La Plata B1900 BPY Provincia de Buenos Aires, Argentina. Tel. 54 221 425 7817 Fax 54 221 425 9205 http://www.stmichaels.com.ar jls@xxxxxxxxxxxxxx jlsperanza@xxxxxxx http://www.netverk/~jls.htm ************************************** See what's new at http://www.aol.com