[lit-ideas] Re: For the long-term trendwatchers among us
- From: "Andy Amago" <aamago@xxxxxxxxxxxxx>
- To: lit-ideas@xxxxxxxxxxxxx
- Date: Mon, 7 Aug 2006 09:59:51 -0400
Not to mention spinning Bush.
> [Original Message]
> From: Carol Kirschenbaum <carolkir@xxxxxxxx>
> To: <lit-ideas@xxxxxxxxxxxxx>; Anthro-L <ANTHRO-L@xxxxxxxxxxxxxxxxxxxx>
> Date: 8/7/2006 9:52:27 AM
> Subject: [lit-ideas] Re: For the long-term trendwatchers among us
>
> Brings to mind a funny and disturbing film, _Spinning Boris_--a factual
> account of how Boris Yeltin was "sold," American-style, to the voters,
> although he started at the very bottom of the polls. An American ad team
was
> brought it to do the deal. (The DVD includes interviews with these guys,
who
> also wrote the movie.)
>
> Carol
>
>
>
>
> ----- Original Message -----
> From: "John McCreery" <john.mccreery@xxxxxxxxx>
> To: "Anthro-L" <ANTHRO-L@xxxxxxxxxxxxxxxxxxxx>; <lit-ideas@xxxxxxxxxxxxx>
> Sent: Monday, August 07, 2006 6:18 AM
> Subject: [lit-ideas] For the long-term trendwatchers among us
>
>
> > It's not global warming, but you might find interesting the following
> > piece I just wrote for bestoftheblogs.com
> >
> > =================
> > It has been a number of years since I read Hedrick Smith's 1990 <a
> >
href="http://www.hedricksmith.com/topics/theWashingtonPowerGame.shtml";>The
> > Power Game:How Washington Works</a> and began to consider the
> > implications of Smith's thesis that, by allowing candidates to speak
> > directly to voters, TV had (1) weakened local party organizations, (2)
> > concentrated campaign management in the hands of the "professionals"
> > (pollsters, strategists, media buyers) who claimed to understand the
> > new medium, and (3) trapped members of Congress in a never-ending
> > fundraising ratrace, to pay off the costs of the last campaign and
> > finance the next one. If you are curious about the material driver of
> > Congressional leadership opposition to Howard Dean's 50-state
> > strategy, with its focus on local party building, look no further.
> >
> > Today, however, the online edition of <a href="AdAge.com"> Ad Age</a>,
> > brings me this story.
> >
> > <blockquote><b>Continuing Decline in TV Selling Power
> > Cites 50% Drop in Viewers, 40% Hike in Prime-Time Ad Spend Over Last
> > Decade</b>
> >
> > By Abbey Klaassen
> >
> > Published: August 06, 2006
> > NEW YORK (AdAge.com) -- A study is about to give Madison Avenue a
> > fresh pummeling: McKinsey & Co. is telling a host of major marketers
> > that by 2010, traditional TV advertising will be one-third as
> > effective as it was in 1990
> >
> >
> > <b>Shocking statistic</b>
> > That shocking statistic, delivered to the company's Fortune 100
> > clients in a report on media proliferation, assumes a 15% decrease in
> > buying power driving by cost-per-thousand rate increases; a 23%
> > decline in ads viewed due to switching off; a 9% loss of attention to
> > ads due to increased multitasking and a 37% decrease in message impact
> > due to saturation. </blockquote>
> >
> > Anyone care to join me in speculating on the <b>political
> > implications</b> of this development?
> >
> > --
> > John McCreery
> > The Word Works, Ltd., Yokohama, JAPAN
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