[LRflex] How to sell more M8s, well, sort of...
- From: William Abbott <wbabbott3@xxxxxxxxxxx>
- To: leicareflex@xxxxxxxxxxxxx
- Date: Mon, 22 Oct 2007 18:26:31 -0700
Hi all,
When I recently cleaned the sensor in my DMR, I found myself gazing
at the sensor plate on the R9 door and hefting the power/motor drive
portion (less battery) and it dawned on me, how incredibly "simple"
it would be to remove the original DMR sensor and computer and splice
in their M8 equivalents, maintaining through firmware the DMR/R9 (or
R8) interface. Hm...
That is how this note, "How to sell more M8s, well, sort of..." came
to be.
Please, don't laugh yet. I know, I know, the M8 sensor is a different
size and a new, stamped metal piece might be required to mount it,
there may be a need for an interface box to condition DMR power to M8
needs, and a digital transform matrix might be needed to allow the M8
computer to talk intelligibly to the R9/8 hardware.
The optical interface of the DMR is very different, and the M8 sensor
might not be usable "as is" and require expensive modifications,
etc., etc. Perhaps only the digital portion of the DMR could
reasonably be updated, retaining the original sensor and optical
interface.
There are a thousand and one reasons why such a scheme would not
work, of which I am not aware, and I defer to your superior
experience, insight, and knowledge of how the "real" world works to
"put me straight." I am only asking, "Why not?"
Practically, new production and quality assurance fixtures, gauges,
and test and acceptance equipment would have to be designed, built,
tested, and proofed, but the M8 experience is there to draw upon.
Production and quality personnel would require training as well, but
once again, the M8 experience is already there.
The payoff, aside from customer satisfaction? The engineering
development costs of the M8 are spent, sunk, and are now being
recovered through the sale of each M8. The sort of kluge (to use a
technical term) I am describing would enable Leica to sell a few more
sets of M8 electronics with a very small additional development cost,
far below that of an entirely new product, and help defray M8 startup
costs.
Even if the DMR production run was only 3000 units (a number I
remember seeing somewhere), such an "update," to "DMR Zwei," might
sell a goodly portion of that number, helping even modestly to
recover the M8 development costs.
I know I'd be tempted if offered the chance to update my old (now!)
reliable R9/DMR combo, even if it was for the M8 electronics only and
kept the original sensor; whether such an offering would
significantly cannibalize R10 sales I cannot say, but it could reduce
eventual support costs of the original DMR to near zero if enough
DMRs were updated to near-M8 standards.
Nonetheless, I think the idea is worth few minutes of calculations on
the back of an envelope by the knowledgeable people in Solms, and I
hope this observation will at the very least provide a laugh to the
Leica people who are charged with monitoring this list and keeping up
with what the the dedicated Leica users who populate it are up to now.
What do you think? Is a DMR Zwei possible?
With all best wishes,
Bill
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