[dokuwiki] Re: "doodle" is a trademark and shouldn't be used in plugins

  • From: "Mike \"Pomax\" Kamermans" <pomax@xxxxxxxxxxxxxxxxxxxx>
  • To: dokuwiki@xxxxxxxxxxxxx
  • Date: Wed, 30 Mar 2011 09:46:56 -0700

Hi Michael,

Okay, but in most cases you still aren't allowed to offer a product/software that uses a trademark as name.

That depends on what you mean with "most cases". For registered trademarks you are correct. For unregistered trademarks, things are not so clear cut: anything relating to branding can be marked a trademark by using ™ (be that the product's name, slogan, or even graphical logos and styling, such as 7-11's horrid colour scheme), but unless you have the trademark vetted (by registering it with the trademark office) anyone is allowed to use it as long as they can prove that whatever you trademarked was in use before you claimed ownership.

In this case, if someone else used the term "doodle" while publically referring to scheduling meetings before Doodle set up shop (via blog posts, newspaper articles, IRC chats, what have you), then the trademark claim is void. However, once it's a registered trademark, with ™ being replaced by ®, the branding is considered authoritative. Prior art arguments no longer hold, and the trademark can be enforced.

Stating that you can't use the trademark in a TOS is actually a very different thing, and has nothing to do with the fact that the term is trademarked. Depending on where you live, TOS may in fact not be binding in the slightest, because the law only recognises contracts, and treating a TOS as contract requires that it passes the requirements for legal contracts. So while it's usually a good idea to follow the TOS, it can't forbid you to use a trademarked word. Although Doodle is certainly within its right to cancel your subscription if you do =)

As for the Don's "I hope that they are not claiming rights over the piece of paper that is on my desk", that's not how trademarks work =) Trademarks only apply to branding in specific ways. In this case, "Doodle" is a trademark for an online scheduling service. You could start an online collaborative drawing service and call it Doodle, and the while people who run Doodle won't like it, they won't be able to claim trademark infringement, because you're in a different trade (domain disputes based on similarity will be a different matter, of course).

Of course the most important lesson in this thread is the fact that the initial question should have been "Possible trademark infringement; was permission given to use the term doodle for the doodle plugin?" =) The concern was of course reasonable: no one would think to call these things doodles, unless they've actually used doodle.com or know that people use it can thus know that they can even refer to these things as doodles; but, permission was given, so there is no problem (nor will there be, as permission cannot be retracted unless it was given with the stipulation that it was only for 1, 2, 3, ... weeks, months, years, what have you).

- Mike "Pomax" Kamermans
nihongoresources.com
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